Vp of marketing (growth) - food and beverages dtc/ cpg brand

This is a remote position.

Location: Fully Remote within the US

Company Type: Profitable, Bootstrapped, Subscription-Driven DTC/CPG Brand (Mid-Eight Figures in Revenue)

About the Role

As VP of Marketing (Growth), you will own the entire growth engine: new-customer acquisition, the marketing P&L, and the experimentation program behind every spend, offer, and creative decision. You will lead a cross-functional team across paid acquisition, creative and content, CRO, ecommerce, email and retention, affiliates, and partnerships, remaining fully accountable for new-customer growth, CAC efficiency, and LTV expansion.

You will also lead how the team uses AI across creative production, testing, reporting, and analysis, and you will use it in your own work every day.

This role is ideal for a hands-on, analytical growth leader who has scaled a CPG or DTC brand to $100M+, runs growth on written hypotheses and clean tests, and wants to build that system at a profitable, bootstrapped, subscription-driven brand. Experience growing a brand with well-known founders is a strong plus.

Key Responsibilities

1. Growth Strategy & Experimentation
   • Set the growth roadmap and translate it into weekly execution and clear KPIs.
   • Run a structured testing program across audiences, offers, funnels, landing pages, and creative, featuring written hypotheses, weekly readouts, and documented decisions.
   • Own growth reporting and dashboards that leadership and finance rely on, including attribution, incrementality testing, and cohort LTV analysis.
   • Partner with finance on forecasting, budget pacing, and first-order profitability.
2. Paid Acquisition
   • Own the paid media budget and performance across Meta, Google, YouTube, and emerging channels such as TikTok.
   • Scale spend while holding CAC, payback, and contribution margin targets.
3. Creative Strategy
   • Lead creative strategy for paid and organic growth, including ad concept development, UGC production, and iteration speed.
   • Work with the content team and founders to turn performance data into creative priorities.
4. Acquisition Beyond Paid Social
   • Build affiliate and performance partnership programs.
   • Develop programs that convert organic audiences (such as founder-led channels) into customers through lead magnets, advertorial funnels, and whitelisting.
5. Offers, Funnels & Retention
   • Test offers (bundles, entry price points, sample packs) and funnels (subscription, lead generation) to improve conversion rate, AOV, and acquisition efficiency.
   • Collaborate with the Director of Retention and Director of Marketing on email/SMS, post-purchase flows, and campaigns that improve repeat purchase rates and 30/60/90-day cohort LTV.
6. Team Leadership
   • Lead, hire, and develop the growth team while setting quarterly goals and clear ownership across channels.
   • Manage agency and contractor relationships while taking full ownership of outcomes.

What You’ll Bring

• 6+ years of growth or performance marketing experience in DTC eCommerce (CPG or health/supplements experience strongly preferred).
• Proven experience scaling a CPG or DTC brand to $100M+ in revenue, managing a cross-functional team and multi-million-dollar annual paid media budgets.
• Direct ownership of a marketing P&L, with accountability for CAC, payback, and contribution margin.
• A disciplined approach to testing: hypotheses in writing, well-designed tests, honest readouts, and clear scale-or-kill decisions.
• Strong analytical skills with the ability to build and explain models behind budget decisions, including first-order profitability and ROAS vs. LTV tradeoffs.
• Hands-on experience with attribution and incrementality testing platforms (e.g., Haus, Prescient, Triple Whale, Northbeam).
• Experience growing a subscription business, with fluency in nCAC, aMER, iROAS, cohort LTV, and churn dynamics.
• Creative strategy experience for paid social, including ad concept frameworks and landing-page CRO.
• Nice to have: Experience with founder-led or organic-to-paid acquisition programs; background or genuine interest in health, nutrition, or wellness.

What You’ll Love About This Role

• Data-Driven & Scientific: You approach growth like a scientist—forming hypotheses, running structured tests, and letting results dictate strategy.
• Builder Mentality: You enjoy building funnels, testing offers, and developing creative angles until you find what works.
• Systems Thinker: You want to build a growth program that runs efficiently and scales sustainably.
• Hands-On Leadership: You are happy to roll up your sleeves and build alongside your team.
• AI-First Workflow: You use AI daily to work faster and better, and you expect your team to do the same.
• Autonomy & Impact: You thrive in a low-ego, remote, async environment where clear writing and high-bar accountability matter most.

Compensation & Benefits

• Full-time competitive salary with performance-based bonus opportunities.
• Top-tier health, vision, and dental plans with employer matching.
• Monthly stipends for local farmer's markets/food, fitness/gym memberships, and mental wellness.
• Free Kindle with unlimited books and a $3,000/year professional development stipend.
• Free company products and employee/family discounts.
• Unlimited paid time off (PTO) and a parent-friendly working environment.
• Fully remote, location-independent work culture with flexible schedules and zero hour-monitoring.