Vp commercial - brands

The VP Commercial will lead and expand MarketCast's commercial strategy, focusing on driving revenue growth and fostering strong client relationships across MarketCast's Brands’ business, including Retail/Apparel, CPG, Restaurants, Travel, Healthcare, and other consumer brand categories.

This role involves developing strategic sales plans, prospecting and territory development, managing key accounts, and identifying new business opportunities. This role will have a blend of existing account management and new business responsibility, balancing growth of current client relationships with winning net new logo business across the Brands verticals.

The VP Commercial will also collaborate with internal teams to ensure client satisfaction and contribute to the overall success of the company. Success in this role requires a deep understanding of the market research landscape and exceptional leadership abilities.

Key Responsibilities

• Develop and execute commercial strategies: Crafting and implementing comprehensive commercial strategies to achieve revenue targets and expand market share is crucial. This involves analyzing market trends, identifying growth opportunities, and developing actionable plans. The strategies should align with the company's overall objectives and be adaptable to changing market conditions.
• Manage and expand key client relationships: Cultivating and strengthening relationships with key clients is essential for long-term business success. This includes understanding their needs, ability to articulate and quantify ROI, strong stakeholder mapping and relationship expansion, proactive account planning with clear renewal and expansion strategies, early identification of churn or compression risk signals, ability to defend value, upsell and cross sell, providing exceptional service, and proactively identifying opportunities to add value.
• Identify and pursue new business opportunities: Actively seeking out and capitalizing on new business opportunities is vital for driving growth. This involves ability to identify and prioritize ICPs, skilled outbound prospecting, strong qualification discipline (BANT and MEDDICC), ability to uncover pain and urgency, networking, executive presence, and developing compelling proposals.
• Collaborate with internal teams: Working closely with internal teams such as research, technology, and marketing is essential for ensuring seamless client experiences. This involves communicating client needs, providing feedback on service offerings, and aligning commercial strategies with overall company objectives.
• Monitor market trends and competitive landscape: Staying informed about market trends and the competitive landscape is vital for making informed business decisions. This involves conducting regular market research, analyzing competitor activities, and identifying emerging opportunities and threats.
• Ensure client satisfaction: Prioritizing client satisfaction is essential for building long-term loyalty and generating repeat business. This includes providing proactive communication, addressing concerns promptly, and delivering high-quality service.
• Develop and present proposals: Creating compelling proposals that clearly articulate the value proposition of MarketCast's services is critical for winning new business.
• Report on commercial performance: Providing regular reports on commercial performance is essential for tracking progress and making data-driven decisions.

Qualifications

Ideal candidates for the VP Commercial position will possess a strong background in market research, consultative SaaS sales, and business development. They should have a proven track record of driving revenue growth, expanding and building strategic relationships, and leading high-performing teams. Excellent communication, negotiation, and presentation skills are also essential for success in this role. A deep understanding of marketing principles and the ability to think strategically are highly valued.

• Bachelor's degree in Business, Marketing, or a related field
• 10+ years of experience in sales and business development
• New logo sales experience, balanced with a track record of growing existing accounts
• Proven track record of driving revenue growth
• Strong understanding of market research methodologies
• Excellent communication and presentation skills
• Ability to develop and execute strategic sales plans
• Proficiency in CRM software (e.g., Hubspot)
• Strong negotiation and closing skills
• Ability to work independently and as part of a team
• Experience working with or for Retail/Apparel, CPG, Restaurant, Travel, Healthcare, and/or other consumer brands (client-side, agency, or research/insights provider background)