VICE PRESIDENT OF GROWTH

Full-Time Exempt

Reports to: Chief Operating Officer

Location: Candidates located in Northern California, the Milwaukee metropolitan area, or the Chicago metropolitan area are strongly preferred. However, exceptional candidates in other locations may be considered based on experience and qualifications.

We’re looking for an experienced Vice President of Growth to help lead the next stage of our expansion!

This role is offered by JEM Wellness Brands, the proud franchise operator of Crunch Fitness, the “No Judgment Gym” known for fun, effective workouts. Crunch ranks #1 in fitness and #32 overall on Entrepreneur’s Franchise 500 (2025), with 3M members, 500+ locations, and its new Crunch 3.0 gym design.

JEM is growing fast and committed to your future. Since 2022, we are currently at 16 clubs in 4 states (Virginia, Wisconsin, Illinois and California) and set a goal to open 75 new gyms by 2032.

Position Overview

The Vice President of Growth is a strategic and results-driven leader responsible for driving revenue growth, operational excellence, and scalable business expansion across the organization. This role oversees the Growth Department, including sales, new gym opening operations, corporate sales, and retail performance, while leading key strategic initiatives that support the company’s continued growth. As a member of the leadership team, the VP of Growth develops and executes growth strategies, builds high-performing teams, and implements systems and processes that enhance operational efficiency without compromising the company’s culture or member experience. The ideal candidate is an influential leader with a proven ability to deliver results in a fast-paced, multi-unit environment and successfully navigate evolving business priorities.

Vice President of Growth Responsibilities

• Strategic Growth & Business Expansion
  • Develop and execute growth strategies that drive revenue, market expansion, and long-term business success.
  • Support acquisitions, integrations, and market expansion initiatives to facilitate scalable organizational growth.
  • Lead special projects and strategic initiatives that support evolving business needs and growth opportunities.
  • Identify and capitalize on opportunities to increase revenue, improve execution, and accelerate sustainable growth.
  • Serve as a key member of the leadership team, providing strategic insights and recommendations to achieve company objectives.
• New Gym Openings & Operational Performance
  • Lead all aspects of new gym openings, from pre-sale planning through the first 12 months of operation.
  • Oversee the New Gym Opening team, ensuring each location achieves membership, revenue, and operational performance goals.
  • Establish and monitor key performance indicators (KPIs) to evaluate new club success and drive continuous improvement.
  • Implement scalable operational processes and best practices to support future growth.
• Corporate Sales & Retail Leadership
  • Build, develop, and lead the Corporate Sales function, creating strategic partnerships that increase memberships, revenue, and brand awareness.
  • Oversee the company’s retail strategy, execution, and performance, ensuring alignment with revenue and member experience goals.
  • Evaluate sales performance and implement strategies that maximize growth across corporate and retail channels.
• Cross-Functional Leadership & Execution
  • Partner closely with Operations, Fitness, Marketing, People, and Finance teams to align growth initiatives and business priorities.
  • Create scalable processes, performance scorecards, reporting structures, and accountability systems that support organizational success.
  • Analyze business performance, market trends, and operational data to inform decision-making and optimize results.
• People Leadership & Culture
  • Recruit, develop, and retain high-performing teams across the Growth function.
  • Coach and mentor leaders to foster accountability, engagement, and professional growth.
  • Promote a collaborative, results-oriented culture focused on continuous improvement and operational excellence.
  • Ensure business growth is achieved while preserving the company’s people-first culture and delivering an exceptional member experience.
• Financial & Resource Management
  • Oversee departmental budgets, resources, and investments to maximize return on growth initiatives.
  • Ensure efficient allocation of personnel, tools, and resources to support strategic and operational objectives.

Qualifications

• 8+ years of progressive leadership experience in growth, sales, operations, business development, or related functions, including senior-level leadership responsibilities.
• Experience within a multi-unit, franchise, fitness, wellness, hospitality, retail, or other consumer-facing organization.
• Proven experience leading high-performing teams and delivering measurable revenue growth, operational improvements, and business results.
• Strong financial acumen with the ability to analyze business performance, manage budgets, and translate strategy into actionable plans.
• Demonstrated success building scalable processes, systems, and performance metrics within a rapidly growing organization.
• Exceptional leadership, communication, organizational, and relationship-building skills.
• Experience collaborating across multiple departments to drive alignment and achieve strategic objectives.
• Hands-on, results-oriented leadership style with a high degree of ownership, accountability, adaptability, and problem-solving ability.
• Ability to manage multiple priorities and thrive in a fast-paced, evolving business environment.
• Willingness and ability to travel regularly to support business operations, growth initiatives, and new gym openings.

Preferred Qualifications

• Proven track record leading new location openings, market expansion efforts, or large-scale growth initiatives.
• Experience building and scaling corporate sales, business development, or partnership programs.
• Knowledge of fitness industry trends, membership sales strategies, and consumer experience best practices.
• Experience supporting mergers, acquisitions, integrations, or organizational transformation initiatives.
• Strong background in retail operations, merchandising strategy, or ancillary revenue channel management.
• Experience working in private equity-backed, high-growth, or entrepreneurial business environments.
• Demonstrated ability to balance aggressive growth objectives with a strong people-first culture and exceptional customer/member experience.

Education Requirements

• Bachelor's degree in Business Administration, Management, Marketing, Sales, or a related field; or equivalent experience may be considered.
• Master's degree (MBA or related field) preferred.
• HS Diploma or GED Required.

Travel Requirements

This is a remote position that requires significant travel, approximately 50% to 75% of the time, depending on business needs and growth initiatives. Travel will primarily support operations, new gym openings, leadership meetings, acquisitions, market expansion efforts, and strategic business initiatives across California, Virginia, Wisconsin, and Illinois. The Vice President of Growth is expected to maintain a regular presence in key markets to drive performance, support teams, build partnerships, and ensure successful execution of growth strategies. Additional travel to other markets may be required as the organization expands and business needs evolve. Candidates must possess the flexibility and ability to travel frequently, including overnight travel as needed.

Compensation (Salary)

$140,000 - $160,000 per year

Performance based annual bonus

Benefits

• Comprehensive Health Coverage – Full-time team members are eligible for medical, dental, and vision insurance.
• Income Protection – Short-term and long-term disability insurance available for full-time employees.
• Additional Coverage Options – Access to a variety of ancillary insurance plans for full-time employees.
• Retirement Savings – 401(k) plan with employee contribution options, available to all employees after six months of service available for full-time and part-time employees.
• Flexible Time Off – Enjoy flexible paid time off (salary employees only).
• Paid Holidays – Company-designated holidays throughout the year for salaried team members.
• Wellness Perks – Complimentary Crunch gym membership for all employees.

About JEM Wellness Brands

Founded in 2022, JEM Wellness Brands is a first-in-class health and wellness franchisee platform and an official franchise partner of Crunch Fitness. Our mission is simple: to empower people to feel good in their bodies, confident in their choices, and connected to a lifestyle of wellness. Through our portfolio of industry-leading brands, we do good by doing well.

We envision a world where wellness is accessible, inclusive, and deeply personal—where fitness, beauty, and recovery are not just services, but a way of life. Guided by our core values of Resilience, Service, Transformation, and Excellence, we strive to create meaningful experiences for our community, team members, and customers.

At JEM, culture is our heartbeat. We’re a team of passionate leaders and purpose-driven professionals who celebrate wins, support growth, and put people first—always.

Additional Requirements & Equal Opportunity Statement

All employees at JEM Wellness Brands must be 18 years of age or older. Crunch Fitness Powered by JEM Wellness Brands provides equal employment opportunities to all employees and applicants and strictly prohibits discrimination or harassment of any kind. Employment decisions are made without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Please note: Crunch Fitness Powered by JEM Wellness Brands does not offer visa sponsorship or support visa transfers for this position. Applicants must be authorized to work in the United States without the need for current or future visa sponsorship.