Position Summary

14er is seeking a motivated, results-driven Territory Sales Representative to manage and grow wholesale sales within an assigned Colorado territory. This position is responsible for developing strong relationships with dispensary partners, expanding distribution, securing new business, and driving consistent revenue growth.

The ideal candidate has experience in Colorado's cannabis wholesale market, strong relationship-building and negotiation skills, and a demonstrated ability to manage existing accounts while identifying and converting new sales opportunities.

Reporting to the Senior Sales Manager, this role will work closely with Sales, Marketing, and Operations to execute sales initiatives, support product launches, and strengthen 14er's presence throughout Colorado.

Key Responsibilities

Sales & Revenue Growth

• Achieve assigned monthly, quarterly, and annual sales targets.
• Manage and grow wholesale revenue within an assigned Colorado territory.
• Identify, prospect, and secure new dispensary accounts to expand distribution.
• Develop and execute account-level sales strategies to increase order frequency, product assortment, and overall revenue.
• Negotiate pricing, promotions, and merchandising opportunities within established company guidelines.
• Identify opportunities to expand SKU penetration and introduce new products to existing accounts.
• Monitor competitor activity, market trends, and customer feedback to identify growth opportunities.

Account Management & Customer Relationships

• Build and maintain strong relationships with dispensary buyers, managers, and owners.
• Conduct regular account visits to strengthen partnerships, assess inventory levels, and identify opportunities for growth.
• Proactively manage assigned accounts to maintain consistent ordering and minimize account inactivity.
• Work with dispensary partners to improve product sell-through, inventory placement, and assortment.
• Address customer questions, concerns, and service issues promptly and professionally.
• Coordinate with internal teams to ensure accurate order processing, timely deliveries, and customer satisfaction.
• Maintain consistent communication with accounts regarding product availability, new offerings, and promotional opportunities.

Brand Development & Market Execution

• Represent 14er professionally throughout the Colorado cannabis market.
• Participate in vendor days, industry events, and other promotional activities as needed.
• Identify opportunities to improve brand visibility, merchandising, and product positioning within retail accounts.
• Gather market intelligence and customer feedback to support product development and sales strategy.

Sales Reporting & Forecasting

• Maintain accurate and up-to-date account information, sales activity, and opportunities within company reporting systems.
• Provide regular updates on account performance, new business opportunities, and sales pipeline activity.
• Collaborate with the Senior Sales Manager to develop territory sales forecasts and account growth plans.
• Monitor key performance indicators, including revenue versus quota, new account acquisition, account retention, order frequency, and product distribution.
• Communicate anticipated customer demand and inventory needs to support production planning and product availability.
• Monitor outstanding customer balances and coordinate with Finance and Sales leadership to support timely collections and adherence to established credit policies.

Qualifications

• 2+ years of experience in cannabis wholesale sales, account management, or a related sales role preferred.
• Existing knowledge of the Colorado cannabis market, dispensary landscape, and competitive environment strongly preferred.
• Demonstrated ability to develop customer relationships, generate new business, and achieve sales targets.
• Strong communication, negotiation, organizational, and problem-solving skills.
• Ability to work independently, manage a territory, and prioritize competing demands.
• Comfortable using CRM systems, sales reporting tools, and Microsoft Office or Google Workspace.
• Willingness and ability to travel regularly throughout an assigned Colorado territory.
• Valid driver’s license and reliable transportation.
• Ability to obtain and maintain any required Colorado cannabis industry credentials.