Overview

The Work:

The Strategic Proposal & Market Intelligence Manager is a cross-functional leadership role responsible for advancing strategic business growth by integrating proposal management, market intelligence, business analytics, CRM optimization, and marketing strategy. The position serves as a key bridge between Business Development, Capture, Proposals, Marketing, and Operations to improve opportunity identification, pursuit decision-making, competitive positioning, and proposal success rates.

This role exists to provide strategic oversight and lead high-priority pursuits, improve the organization's use of customer relationship management (CRM) and business intelligence tools, strengthen market and competitive analysis capabilities, and promote alignment across growth-focused functions. The position supports enterprise-wide efforts to increase win probability, improve operational visibility, enhance brand positioning, and drive sustainable business growth.

This position aligns with Cayuse’s core values of Innovation, Excellence, Collaboration, Adaptability, and Integrity by fostering technical solutions that meet customer needs, promoting teamwork, and prioritizing quality in deliverables.

Responsibilities

Key Responsibilities:

Strategic Proposal Leadership

• Lead proposal managers and capture leads in support of complex, high-value, and strategically significant proposal efforts from opportunity qualification through submission and award decision.
• Provide proposal leadership, guidance, and surge support for critical pursuits across business units.
• Develop and execute proposal strategies that align with capture plans, customer requirements, and organizational growth objectives.
• Facilitate proposal planning sessions, strategy reviews, storyboarding, color team reviews, and pursuit readiness assessments.
• Mentor proposal managers and proposal support staff on best practices, compliance requirements, and strategic messaging.

CRM Administration & Business Intelligence

• Serve as a subject matter expert for TechnoMile and related CRM systems.
• Develop, maintain, and enhance CRM processes, reporting capabilities, dashboards, and data governance standards.
• Monitor data quality and integrity to ensure accurate opportunity tracking, forecasting, and reporting.
• Analyze pipeline performance, pursuit metrics, and business development activities to provide actionable recommendations.
• Deliver regular reports and analytics that support executive decision-making and resource planning.

Market Intelligence & Competitive Analysis

• Conduct market research, competitive assessments, customer analysis, and industry trend monitoring.
• Identify strategic growth opportunities, emerging markets, procurement trends, and competitive threats.
• Evaluate opportunities using data-driven methodologies to improve pursuit selection and probability of win (PWIN) assessments.
• Develop market intelligence products and briefings to support business development, capture, and executive leadership activities.

Enterprise Marketing Strategy

• Support enterprise marketing initiatives that enhance brand awareness, customer engagement, and market positioning.
• Collaborate with marketing teams to ensure consistency in messaging, branding, collateral, websites, and digital communications.
• Analyze market trends and customer insights to inform marketing campaigns, thought leadership, and strategic planning activities.
• Identify opportunities to improve the effectiveness of marketing content, tools, and customer-facing materials.

Cross-Functional Leadership & Process Improvement

• Foster collaboration and alignment among Business Development, Capture, Proposals, Marketing, Operations, and Executive Leadership.
• Lead initiatives to standardize processes, improve communication, and increase visibility across the opportunity lifecycle.
• Develop and implement best practices that improve efficiency, effectiveness, and organizational maturity.
• Support strategic planning efforts and contribute to long-term growth initiatives across the organization.

Other duties as assigned.

Qualifications

Qualifications – Here’s What You Need:

• Bachelor's degree in Marketing, Business Administration, Communications, Management, Public Relations, or related field preferred.
• Master's degree in Business Administration (MBA), Marketing, Communications, or related discipline preferred.
• Minimum of 10 years of progressive experience in proposal management, capture management, business development, marketing, business intelligence, CRM administration, or related fields.
• Demonstrated experience leading large, complex, and high-value competitive proposals.
• Experience developing business intelligence dashboards, reporting metrics, and analytics-driven decision-making processes.
• Experience supporting federal government, state/local government, tribal, commercial, or other competitive contracting environments preferred.
• Experience working in highly matrixed organizations and leading cross-functional initiatives.

Certifications

• APMP Foundation, Practitioner, or Professional Certification preferred.
• Business intelligence, CRM administration, AI, marketing, or analytics certifications desirable.
• Advanced proficiency with TechnoMile CRM or similar CRM platform.
• Advanced experience with Microsoft Office Suite, including Excel, PowerPoint, Word, Teams, and SharePoint.
• Experience with Power BI, Tableau, or comparable business intelligence and reporting platforms preferred.
• Familiarity with proposal management, AI software, content libraries, and collaboration tools.

Must be able to pass a background check. May require additional background checks as required by projects and/or clients at any time during employment.

Minimum Skills:

• Exceptional interpersonal skills with the ability to communicate in a clear, professional, and articulate manner.
• Exceptional verbal and written communication skills.
• Excellent organizational, analytical, and problem-solving skills with high-level attention to detail.
• Proven ability to multitask and prioritize in a fast past environment with changing priorities; adaptable to change and a quick learner.
• Must be self-motivated and able to work well independently as well as on a multi-functional team.
• Ability to handle sensitive and confidential information appropriately.
• Proficient in MS Office, Word, Outlook, PowerPoint, and Excel.
• Strategic thinking and business acumen.
• Ability to align organizational growth objectives with operational execution.
• Strong decision-making and problem-solving capabilities.
• Advanced proposal management and pursuit strategy skills.
• Knowledge of capture management, win strategy development, and competitive positioning.
• Ability to manage multiple high-priority pursuits simultaneously.
• Strong analytical and critical thinking skills.
• Ability to interpret complex data and transform findings into actionable recommendations.
• Advanced reporting, dashboard development, and performance measurement capabilities.
• Ability to communicate effectively with senior executives, technical personnel, marketing teams, and operational stakeholders.
• Strong stakeholder management and relationship-building abilities.
• Ability to lead cross-functional teams without direct supervisory authority.
• Ability to thrive in fast-paced, deadline-driven environments.
• Knowledge of marketing strategy, brand management, customer engagement, and market positioning.
• Understanding competitive intelligence, market research, and customer analysis methodologies.

Our Commitment to you / overview of benefits:

• Medical, Dental and Vision Insurance; Wellness Program
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Short-Term and Long-Term Disability options
• Basic Life and AD&D Insurance (Company Provided)
• Voluntary Life and AD&D options
• 401(k) Retirement Savings Plan with matching after one year
• Paid Time Off

Reports to: Managing Director-Proposal Center for Excellence

Working Conditions:

Professional office environment, with the ability to work onsite in the main office.

Must be physically and mentally able to perform duties extended periods of time.

Ability to use a computer and other office productivity tools with sufficient speed to meet the demands of this position.

Must be able to establish a productive and professional workspace.

Must be able to sit for long periods of time looking at computer screen.

May be asked to work a flexible schedule which may include holidays.

May be asked to travel for business or professional development purposes.

May be asked to work hours outside of normal business hours.

Other Duties: Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Cayuse is an Equal Opportunity Employer. All employment decisions are based on merit, qualifications, skills, and abilities. All qualified applicants will receive consideration for employment in accordance with any applicable federal, state, or local law.