Our Mission:

6sense's mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams and people reach their full potential.

Our People:

People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career.

The Role:

As our Senior Digital Marketing Specialist, you will be an experienced individual contributor responsible for driving performance across our paid digital channels, including SEM, display, and social advertising, and ensuring spend is directed where it will have the greatest impact. This role is fully proficient within digital marketing, uses sound judgment to evaluate performance data and select the right methods for optimization, and creatively solves varied campaign challenges across audiences, channels, and account tiers. You will work independently within established practices while building effective networks with internal partners, our digital agency, and external platform contacts to improve campaign outcomes.

Responsibilities:

• Agency Collaboration and Campaign Strategy: Work with our digital agency on campaign ideation, creative strategy, targeting, segmentation, and budgeting across SEM, display, and social advertising channels.
• Full-Funnel Performance Measurement: Measure and report on performance across metrics that span the full buyer's funnel, from top-of-funnel awareness and engagement through pipeline and revenue impact.
• Cross-Functional Campaign Integration: Collaborate with cross-functional teams, including product marketing, field marketing, and demand generation, to support their initiatives.
• Account Tiering and ABM-Aligned Spend: Apply an account tiering and ABM approach to digital spend.
• Experimentation and Optimization: Develop and run structured tests across digital campaigns, including creative, targeting, channels, and bidding strategies.
• Market and Channel Trends: Stay on top of current market trends.
• Budget and Resource Management: Manage budgets across SEM, display, and social channels effectively.
• Performance Measurement: Full-Funnel Digital Performance.

Competencies and Behaviors:

• Digital Channel Proficiency: Fully proficient in SEM, display, and social advertising platforms.
• Revenue-First Thinking: Connects every campaign to pipeline and revenue.
• Analytical Judgment: Comfortable evaluating diverse performance data.
• Internal and External Networking: Builds productive relationships with senior internal partners, the digital agency, and external platform contacts.
• Curiosity and Adaptability: Actively tracks emerging channels and market shifts.

Qualifications:

Typically 5+ years of relevant experience with a bachelor's degree, or 3+ years with a master's degree. Hands-on experience managing SEM, display, and social advertising campaigns, ideally in partnership with an external agency. Experience measuring and reporting on full-funnel performance, connecting top-of-funnel digital activity to pipeline and revenue outcomes. Experience applying an account tiering or ABM approach to digital spend, adjusting targeting and budget based on account prioritization. A track record of building and running experimentation frameworks to drive continuous improvement in paid digital performance. Familiarity with the B2B SaaS marketing technology ecosystem, including ad platforms, analytics tools, and ABM/intent data providers. Full understanding of digital marketing within a B2B SaaS environment, with the ability to resolve campaign performance issues in creative, practical ways.

Salary and Benefits:

Base Salary Range: $113,185.50 - $166,005.40. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO).

Equal Opportunity Employer:

6sense is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.