Social media lead

Location:

United States (Remote)

Employment Type:

Full-time employee (official employment contract, not a contractor or freelance engagement)

Schedule:

Monday–Friday, standard 9-to-5 working day. The CEO is based in the Eastern Time Zone (ET), but candidates can be located anywhere in the United States. Flexibility across US time zones is supported.

Compensation:

95,000-120,000 gross annually

About the Opportunity

Our client is a growing US-based direct-to-consumer (DTC) brand specializing in high-performance backpacks, travel accessories, and everyday carry products for work, commuting, and travel. With over $10M in annualized revenue, the company is expanding its product portfolio and building an in-house marketing team.

We're looking for a Social Media Lead to take full ownership of the brand's organic social presence, from campaign strategy and creative concepts to content production, publishing, and performance analysis.

This is an individual-contributor ownership role (no direct reports) for someone who combines strong creative instincts with strategic thinking and knows how to turn consumer products into engaging, platform-native stories. You will report directly to the CEO and guide creators and production partners on the content you own, without managing a team.

You'll work directly with the CEO and collaborate closely with Creative Strategy and Creator Partnerships.

What You'll Do

Organic Social Strategy & Campaigns

• Own and develop the organic social strategy across Instagram, TikTok, Facebook, and YouTube.
• Create original social-first campaigns for product launches, seasonal collections, and brand storytelling.
• Translate product features, customer insights, and business priorities into compelling content concepts.
• Plan and execute campaigns from initial concept through launch and performance review.

Creative Direction & Content Production

• Develop creative concepts, visual references, shoot strategies, shot lists, and content briefs.
• Lead creative direction for photo and video shoots, working with photographers, videographers, and production partners.
• Ensure content communicates the intended product story and maintains consistent brand quality.
• Coordinate production timelines, deliverables, and creative resources.

Social Media Management & Community Growth

• Manage daily publishing, editorial calendars, captions, and platform-specific content adaptation.
• Build and engage an active community across social channels.
• Monitor audience conversations, emerging trends, and opportunities for organic growth.
• Maintain a consistent brand voice while adapting content to each platform.

Performance & Optimization

• Track organic reach, engagement, audience growth, and campaign performance.
• Identify successful content formats, creative approaches, and audience insights.
• Use performance data to improve future campaigns and content strategy.

Cross-Functional Collaboration

• Coordinate with the Creative Strategist (paid-first performance creative) on shared testing insights and overlapping production needs, while keeping full ownership of organic strategy and execution.
• Work with the Creator Partnerships team on shared briefs, creators, and content production.

What We're Looking For

• Proven experience owning organic social strategy and executing campaigns for DTC, e-commerce, lifestyle, fashion, or consumer product brands.
• A portfolio demonstrating end-to-end ownership of organic social campaigns or product launches, including strategy, creative direction, execution, and results.
• Strong creative judgment, visual storytelling skills, and experience developing social-first content concepts.
• Hands-on experience creating shoot briefs, shot lists, and directing photo or video production.
• Strong understanding of Instagram, TikTok, Facebook, and YouTube organic content strategies.
• Experience managing editorial calendars, publishing workflows, and community engagement.
• Ability to analyze organic social performance and translate insights into actionable improvements.
• Comfortable working independently, taking ownership, and collaborating across a growing marketing team.

What Makes This Opportunity Different

• Full ownership: Lead the organic social direction of a growing consumer brand, from strategy to execution.
• Creative freedom: Develop original campaigns and shape how the brand tells its product stories.
• Direct impact: Work closely with the CEO and influence the brand's marketing direction.
• Build in-house: Help establish and develop the organic social function as the company expands its internal marketing team.
• Growing product portfolio: Create campaigns for existing products and upcoming launches in the travel and everyday carry categories.

Hiring Process

• Initial screening with OnHires
• Interview with the CEO
• Practical assessment
• Assessment review with the CEO