SEO Specialist

Work Type: Full-time.

Schedule: US Business Hours

Location: 100% Remote.

Role Overview

We are seeking a results-driven SEO Specialist with a proven track record to join our team. In this role, you will focus on optimizing websites, creating fresh content, generating organic traffic, and driving measurable ROI for in-house clients within the home services industry. The ideal candidate is highly analytical, actively stays up-to-date on algorithm changes, and is passionate about utilizing their creativity and technical expertise to elevate local SEO and content strategy.

Key Responsibilities

• Technical & On-Page SEO: Conduct comprehensive SEO audits and implement strategies to improve overall site performance, health, and speed.
• Research & Strategy: Perform deep keyword research and competitive analysis to identify high-impact ranking opportunities.
• Content Creation: Utilize copywriting skills to develop and execute effective, SEO-driven content strategies.
• Local SEO Mastery: Optimize and manage local SEO presence across Google Business Profiles and relevant industry directories.
• Performance Tracking & Reporting: Monitor and analyze organic performance metrics utilizing Google Analytics, Search Console, and SEMrush. Contribute to monthly reporting by providing actionable insights and clear optimization suggestions.
• Technical Collaboration: Work closely with web developers to resolve technical bottlenecks affecting crawlability, indexing, and user experience.
• Industry Adaptability: Stay informed on major search algorithm updates and evolving SEO trends to proactively pivot strategies.
• Launch Support: Oversee the foundational SEO setup and execution for the launch of new websites and landing pages.

Requirements & Qualifications

• Experience: 2+ years of hands-on SEO experience in an agency or in-house environment.
• SEO Tools: High proficiency with industry-standard platforms including SEMrush, Ahrefs, Screaming Frog, and Google Search Console.
• Platform & Technical Knowledge: Strong, practical understanding of technical SEO, local SEO, and on-page optimization best practices. Working knowledge of HTML, CSS, and major CMS platforms (especially WordPress, Elementor, and Oxygen).
• Data Analysis: Familiarity with Google Analytics 4 (GA4) and a strong ability to interpret raw data into actionable strategies.
• Core Competencies: Excellent verbal and written communication skills to explain complex SEO concepts to non-technical stakeholders. Highly detail-oriented with excellent time-management skills.
• Remote Infrastructure: Must have a dedicated, noise-free home office setup equipped with a reliable, high-speed internet connection and a backup power source.

Preferred Qualifications (Bonus):

• Experience working specifically with home service businesses (e.g., moving, junk removal, HVAC, garage doors).
• Basic web development knowledge to assist with technical implementations.
• Proven background in content strategy or professional copywriting.
• Active Google Analytics and Google Ads certifications.

Benefits of Working for Hyre

• Performance-based raises.
• Minimum 5 days off annually (paid or unpaid based on client terms).
• Annual cost-of-living adjustments at your one-year anniversary.
• Opportunities for continuous career growth.