Senior sales executive

An entrepreneurial, high-performing Senior Sales Executive is required to lead the US market expansion from the ground up ($0-to-1). This role is responsible for identifying, recruiting, onboarding, and growing a national network of independent B2B system integrators, VARs (Value-Added Resellers), and physical security installers. The position champions an innovative Edge AI video analytics solution designed to give independent integrators a high-margin, privacy-first alternative to forced cloud-subscription models.

This is a flexible, performance-driven 1099 contract engagement with a highly competitive uncapped commission structure, designed to transition into a permanent full-time W2 executive position as the US channel expands.

Key Responsibilities

• Identify, prospect, and sign net-new independent security integrators, VARs, and low-voltage contractors across target US regions.
• Develop and execute the US channel strategy, building dealer programs, margin structures, and onboarding workflows from scratch.
• Train partner sales teams, conduct live product and software demonstrations, and assist integrators in closing key end-user accounts.
• Perform site evaluations, review bill of materials (BOM), and work directly with integrators' technical teams to ensure seamless hardware/software deployment.
• Build and manage a pipeline of active channel partners, maintaining accurate forecasting and account health.

5+ years of experience recruiting and managing independent B2B dealer/integrator channels in the physical security, VMS, or CCTV surveillance industry. Deep understanding of IP video surveillance architecture, VMS platforms, ONVIF/RTSP protocols, and edge vs. cloud infrastructure. Ability to conduct live technical demos without relying on dedicated sales engineers. Demonstrated track record of building territories or introducing new security brands from scratch. Existing, active relationships with regional commercial security integrators and installers across the US. Ability to operate independently in a fast-paced, startup environment. Initial 1099 Independent Contract (Retainer + Uncapped Commission) with a defined transition path to W2 based on channel milestones. Flexible, competitive compensation model structured as a Guaranteed Monthly Base Retainer + High Uncapped Commission % on all channel sales.