Senior marketing specialist

This role spans a wide range of marketing disciplines - from website development and SEO/GEO to lead generation recommendation, social media, and content creation. The Marketing Executive brings both creative instincts and analytical rigor to everything they produce, and is a reliable execution partner to Marketing leadership on strategic priorities.

Key Responsibilities

• Website Development
  • Formulate, design, and execute custom web pages and landing pages
  • Redesign existing ClearStar webpages to align with current branding guidelines
  • Develop engaging visual content (graphics, videos, etc.) for website use
  • Optimize website content for both traditional search engines and AI-powered search experiences utilizing SEO and Generative Engine Optimization (GEO) best practices.
  • Monitor, analyze, and report on website analytics
• Marketing Technology & Innovation
  • Utilize AI-powered tools and emerging marketing technologies to improve content creation, campaign execution, reporting, and overall team efficiency.
  • Research and recommend new marketing tools, processes, and best practices that support business growth.
• Lead Generation & Demand Generation
  • Research, evaluate, and recommend new opportunities, channels, and marketing tactics to increase awareness, engagement, and lead generation results.
  • Develop, launch, manage, and optimize multi-channel lead generation campaigns across digital platforms.
  • Create and manage landing pages, forms, CTAs, and conversion paths to maximize lead capture.
  • Collaborate with Sales to ensure lead generation efforts are aligned with target accounts, buyer personas, and revenue goals.
  • Monitor campaign performance and conversion metrics to identify opportunities for optimization and improved ROI.
  • Conduct A/B testing and implement continuous improvements to increase engagement, conversion rates, and lead quality.
  • Analyze market trends, competitor activities, and audience behaviors to identify new demand generation opportunities.
• Social Media Management
  • Develop and implement social media strategies across platforms
  • Create engaging content and manage post scheduling
  • Monitor social media conversations and respond to inquiries in a timely, on-brand manner
• Content Creation
  • Write and edit marketing copy for social media, email newsletters, and other marketing materials
  • Develop visual content (graphics, videos, etc.) tailored for social media channels
  • Manage the content calendar and distribution strategy
  • Collaborate with partners to source and secure third-party content for ClearStar use
• Executive Marketing Support
  • Serve as a strategic contributor by identifying new marketing opportunities, process improvements, and innovative ideas that support company growth objectives.
  • Provide support to the Director of Marketing and VP of Sales & Marketing with coordination and execution of marketing and content-related tasks, including materials preparation for executive meetings
  • Ensure that strategic initiatives led by Marketing management are carried out on time and within budget by coordinating all necessary content production efforts

What Success Looks Like in 6 Months

• Brand Awareness & Engagement
  • Social media followers, engagement rates, and shares are trending upward
  • SEO rankings and AI/LLM citations are trending upward
• Lead Generation & Campaign Performance
  • Website traffic, landing page visits, and qualified lead volume are growing
  • Campaign KPIs (CTR, open rates, ROI) are being tracked and reported consistently
  • A/B testing is in place and driving measurable optimization
• Content Effectiveness
  • Content calendar is active, on-brand, and running on schedule
  • Blog, video, and social content engagement metrics are improving
  • Email subscriber growth and content download rates are increasing
• Marketing and Sales Alignment
  • Marketing-generated leads are contributing meaningfully to the sales pipeline
  • Collaboration with Sales is consistent and producing measurable results

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• 6+ years of experience in a Marketing Specialist, Generalist, Manager, or similar role
• Thorough understanding of both traditional and digital marketing disciplines, including SEO/GEO, social media, email, and content marketing
• Expert-level proficiency in Microsoft Office and Adobe Creative Suite
• Experience utilizing LLM’s/AI for assistance with content development, visual graphics and marketing efficiency
• Strong graphic design sensibility with a keen eye for visual quality and brand consistency
• Experience with web analytics platforms and tools (e.g., Google Analytics, Google Ads)
• Knowledge of HTML, CSS, and WordPress
• Experience with Martech platforms, including HubSpot
• Basic video editing skills and familiarity with webinar platforms (e.g., GoToWebinar)
• Demonstrable experience with marketing data analytics
• Exceptional written and verbal communication skills with strong attention to detail
• Commercial awareness paired with a creative, solutions-oriented mindset

Preferred Qualifications

• Professional marketing certification (e.g., American Marketing Association)
• Experience in background screening, Drug Testing, HR technology, or B2B SaaS marketing

Remote Work Requirements

• Reliable, secure high-speed internet connection; cable or fiber (minimum 75 Mbps download / 10 Mbps upload) preferred
• Dedicated home office space that is noise- and distraction-free, with a strong wireless or wired Ethernet connection
• Valid physical address (PO Boxes not supported)
• Ability and desire to communicate and collaborate with team members via chat and webcam
• H-1B Visa Sponsorship is not available for this role

Compensation & Benefits

Exciting and meaningful learning and development opportunities await at ClearStar! Join us on a journey of discovery and empowerment - where every opportunity is a steppingstone to success and growth. This position is also eligible for excellent benefits that include paid healthcare and life insurance premiums, low-cost dental and vision insurance, company-paid basic life insurance and a company-paid Short-Term Disability policy, employee assistance program, 401(k) matching up to 4%, time off, 9 company paid holidays, and 2 additional days of paid time off for volunteer activities. The position is eligible for the Searching for Stars Employee Referral Program.