Senior Manager, Product Marketing

Work type: Full-time | Remote (U.S.)

We're looking for an experienced Senior Manager, Product Marketing to own how Empowerly's programs are positioned, packaged, and brought to market. Reporting to the Head of Brand & Growth, you'll be the voice of the customer inside Marketing: sharpening our understanding of our ideal customer profile (ICP), determining which products and packages we offer them, researching and recommending new products, and helping Sales know exactly how to talk about, package, and win with our programs.

You'll also own webinar topic strategy and contribute to Empowerly's overall content themes, so that what we teach families builds demand for the right products. You'll be accountable for the consult booking rate from our website and webinars, and for growing average order value (AOV) and average products per customer. You'll partner closely with Product, Counseling, Sales leadership, the Webinar & Event Production Lead, Paid Media, Lifecycle, and the Brand, Content & Creative team.

Responsibilities

• ICP, customer insight & product fit
• New product research & product development
• Positioning, messaging & packaging
• Competitive intelligence & sales enablement
• Webinar product marketing and content collaboration
• Reporting & weekly pacing

Minimum qualifications

• 7+ years of product marketing experience, including ownership of positioning, messaging, and go-to-market launches.
• Experience defining ICPs and segments and matching products and offers to them.
• Experience with pricing, packaging, and bundling strategy.
• Experience researching and recommending new products and contributing to product development teams.
• Proven track record launching programs or products that hit revenue or adoption goals.
• Experience building sales enablement programs and competitive battlecards.
• Experience using webinars or virtual events as an acquisition and conversion channel.
• Strong customer research, writing, storytelling, analytical, and project management skills.
• Daily user of AI tools to accelerate research, content development, and analysis.

Preferred qualifications

• AI-forward marketer with examples of using AI to make their job more effective.
• Experience in edtech, education, or another high-consideration B2C service.
• Experience with services businesses that sell multi-product packages or upgrades.
• Familiarity with HubSpot and digital platforms.
• MBA, Reforge, Pragmatic Institute, or equivalent training is a plus.

Compensation & schedule

• Compensation: $125,000-$150,000 USD
• Schedule: Full-time, remote (U.S.)