Our Mission

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

Overview

Come be part of remarkable.

How you can make a difference

HealthEquity Marketplace is a managed affiliate marketplace designed to help members get more health and healthcare for every dollar they spend.

We are seeking a Senior Manager, Analytics to build and lead the analytics capabilities that guide our commerce strategy. You will help us understand how our business, including transactional and subscription offerings, is performing, identify the drivers of conversion and retention, and determine which offers and promotions create incremental value for members and the business.

This is a high-impact opportunity to build a marketplace analytics capability from the ground up and scale it as the business grows. You will establish trusted performance measures, uncover opportunities within our product and merchant portfolio, and translate complex data into clear recommendations for Product, Growth, Marketing, Design, and executive leaders.

What you will be doing

• Lead marketplace performance and inventory analytics
• Own the measurement framework for Marketplace commerce performance, from member engagement and conversion through transaction completion, revenue, retention, and lifetime value.
• Evaluate the performance of our inventory across merchants, products, categories, offer types, and member segments.
• Monitor key marketplace economics, including transaction volume, revenue, take rate, margin, merchant performance, and offer quality.
• Identify underperforming inventory, emerging member needs, assortment gaps, and opportunities to improve product and category mix.
• Develop dashboards, reporting, and executive-level insights that explain not only what happened, but why it happened and what the business should do next.
• Establish consistent metric definitions and reconcile internal data with affiliate network, merchant, and vendor reporting.
• Identify and close measurement gaps, such as bridging HealthEquity platform metrics with affiliate or brand metrics to evaluate funnel performance or attribution.
• Build subscription and retention intelligence
• Own analytics for subscription and recurring-revenue products as a distinct business model within the Marketplace portfolio.
• Develop acquisition, activation, retention, churn, renewal, and lifetime-value reporting by product, cohort, channel, offer, and member segment.
• Diagnose the drivers of subscription churn and retention, distinguishing acquisition-quality issues from product, pricing, engagement, and lifecycle factors.
• Partner with Product, Growth, and merchant teams to identify retention opportunities and prioritize interventions.
• Design measurement approaches for onboarding improvements, lifecycle communications, pricing changes, save offers, and other retention initiatives.
• Optimize offers, pricing, and promotions
• Build a fact base for competitive offers, including offer structure, discount depth, funding model, cadence, eligibility, and market positioning.
• Advise Growth, Marketing, Product, and merchant teams on offer and promotion design before launch.
• Measure the incremental impact of offers and promotions, separating true lift from demand that would have occurred without the incentive.
• Evaluate tradeoffs among conversion, member value, merchant funding, Marketplace economics, and long-term customer behavior.
• Establish testing and measurement standards for promotions, including experiments, holdouts, matched comparisons, and other causal-inference methods where appropriate.
• Translate findings into practical recommendations about which offers to scale, modify, or discontinue.
• Advance segmentation and targeting
• Partner with Data Science and Engineering to define member segments and develop propensity and affinity scores by category, product, and offer type.
• Translate commercial questions into clear data and model requirements, success criteria, and activation plans.
• Help Product and Marketing apply segmentation across onsite and offsite experiences to improve relevance and conversion.
• Monitor model and targeting performance to ensure recommendations produce measurable business value.

What you will need to be successful

• 7+ years of experience in analytics, decision science, business intelligence, or a related discipline, including experience supporting a marketplace, ecommerce, subscription, affiliate marketing, or similar business.
• Strong understanding of marketplace or ecommerce economics, including conversion, revenue, margin, take rate, and promotional efficiency.
• Experience analyzing subscription funnels, retention cohorts, churn, and customer lifetime value.
• Practical expertise in experimentation, incrementality measurement, attribution, and causal analysis.
• Strong judgment and intellectual curiosity

Preferred qualifications

• Experience supporting both transactional and subscription-based products.
• Experience with affiliate networks or performance marketing based models
• Experience with card-funded or card-linked offers, including merchant funding, attribution, redemption, and unit economics.
• Experience developing or operationalizing customer segmentation, affinity, or propensity models.
• Experience in health, wellness, financial services, or another regulated consumer industry.
• Familiarity with responsible handling of PHI-adjacent or other sensitive consumer data.

#LI-Remote

This is a remote position.

Salary Range

$120500.00 To $157000.00 / year

Benefits & Perks

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives and restricted stock units as part of the total compensation package, in addition to a full range of benefits including:

• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives

Onboarding & Travel

This is a remote role, with an in-person onboarding training component. New team members must participate in Trailhead, HealthEquity’s immersive onboarding experience Trailhead is designed to foster meaningful connections, support your integration into the organization, and equip you with a strong understanding of our business. Trailhead participation is a key expectation of this role. Trailhead is held onsite at our headquarters once per quarter. HealthEquity covers all required travel and accommodations.

This role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite Trailhead session at a later date.

Why work with HealthEquity

HealthEquity has a vision that by 2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth. Join us and discover a work experience where the person is valued more than the position. Click here to learn more.

You belong at HealthEquity!

HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity – you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity’s applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page.

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At HealthEquity, our goal is to save and improve lives by empowering healthcare consumers. This shared purpose inspires everything we do, including how we approach hiring. Our process is designed to get to know the real you: your skills, experiences, and potential to make a difference. We value honesty, originality, and the courage to do the right thing, even when it is not the easiest path. Showing up as your authentic self reflects these values and helps us build something truly remarkable together.

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