Senior Growth Product Manager

Maximus is looking for a Senior Growth Product Manager.

Company: Maximus | Location: Remote (US) | Reports to: Head of Product | Type: Full-time

About Maximus

Maximus is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. Maximus has achieved profitability and 8-figure ARR with a strong cash position. We have raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors and operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, and Shopify.

About the Role

This is a growth role with real surface area and real resources behind it. You get a dedicated engineering pod, an embedded designer, a marketing team spending a meaningful budget you'll partner with daily, and direct access to leadership. You will own the conversion product — the get-started flow, eligibility and questionnaire experience, plan selection, payment methods, and checkout — across Testosterone, Weight Loss, and every protocol we launch. You'll play a critical role in executing strategies around organic growth, referral programs, abandonment reclamation, and average order value.

This role spans several growth domains at once, with the autonomy to sequence them yourself, budget for the AI and experimentation tooling you need, and a real voice in how we build it. We expect this role to operate AI-first — using it to compress the cycle from idea to live test and to ship more experiments than a team our size otherwise could.

What You'll Do

• Own the conversion product
• Own the get-started flow, eligibility and questionnaire experience, plan selection, payment methods, and checkout across every protocol
• Uphold the fundamentals at a high bar everywhere we own the experience: form friction, step sequencing, mobile checkout, page performance, trust signals, error and edge-case handling
• Execute pricing strategy downstream in the funnel and have latitude to propose and run your own promotions, backed by test design and the economics behind them
• Own payment method strategy, including the platform and infrastructure decisions that come with it, in close collaboration with engineering and product leadership
• Set and own the acquisition product roadmap — the sequenced bets that ladder up to the company's growth objectives — built in close partnership with Marketing so product and channel strategy compound rather than run in parallel
• Build strategy by protocol, not one-size-fits-all
• Develop distinct growth strategies by service line.
• Know these audiences well enough to argue about them, and sequence work by where the leverage actually is rather than applying a single template across the portfolio
• Own the platform and the tooling case
• Use modern AI tooling to compress the cycle from idea to live test, and raise the ceiling on what our team can ship without a full engineering cycle for every variant
• Make the case for the funnel, experimentation and analytics stack we should be investing in, and drive vendor evaluation and selection with engineering.
• Push for scalability and iteration speed as first-class outcomes, with the judgment to balance quality against velocity rather than trading one away entirely
• Drive AOV and think like an operator
• Build the in-flow and at-checkout experiences that move customers up the ladder without hurting conversion, and know how to measure both at once
• Work closely with finance on the economics behind the work — LTV, LTV:CAC, payback period, contribution margin.
• Optimize for durable, scalable growth rather than short-horizon conversion wins
• Run experimentation at scale
• Own the testing roadmap and cadence, brief through readout, with a real evidence standard: power, sample size, stopping rules, guardrail metrics
• Increase experiment throughput as a deliverable in its own right — more shots on goal, quarter over quarter
• Build the practices that make experiment results trustworthy and reusable, so learnings compound instead of getting re-litigated
• Partner with marketing on continuity
• Grow organic and reclaim what we lose

What Success Looks Like

Growth that scales and holds its economics. You'll be accountable for:

• New customer growth that stays efficient
• Average order value
• Organic acquisition
• Conversion through the flows we own
• Reclamation of abandoned carts and incomplete flows
• A growth practice that outlasts any single quarter

What You'll Bring

• 6+ years of product management experience, with at least 3 years owning a consumer conversion funnel with direct revenue accountability
• Deep experimentation rigor
• Commercial fluency
• Fluency with modern funnel and AI tooling
• Existing playbooks for referral and abandonment reclamation specifically
• Fluency in paid acquisition mechanics
• A history of working shoulder-to-shoulder with marketing and creative teams.
• Excellent written communication

Nice to have:

telehealth, regulated consumer, or another category where clinical eligibility and compliance shape the funnel

Who You Are

You have strong opinions about funnels and you hold them loosely when the data disagrees. You're comfortable owning a number leadership watches weekly. You'd rather run six well-designed tests this quarter than one perfect one. You know the difference between a growth hack and a growth system, and you're building the second. Relentlessly resourceful. Highly proactive, doesn't quit, finds solutions with little guidance. Strong bias for action and comfort in ambiguity with a high degree of autonomy. Passion for men's health and development.

World-Class Benefits

• Full Suite: Medical, Dental, Vision, Life Insurance
• Flexible vacation/time-off policies
• Liquidity of options whenever available
• Extended options exercise window for loyal employees

Maximus is an equal opportunity employer, which not only includes standard protected categories, but the additional freedom from discrimination against your free speech and beliefs, as long as they are aligned with company values. We celebrate intellectual diversity.

Note: We utilize AI note-taking technology during our interview sessions to ensure we capture all answers and details accurately. Candidates are also encouraged to use AI note-takers for their own records if they wish.