Senior email marketing specialist

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. Embrace is a subsidiary of Doubtless. Embrace Pet Insurance is leading the way in redefining pet health insurance in the U.S. We’re committed to open and honest communication, products that earn the trust of our Embraced pet parents, and customer service that’s both personal and professional. Join an award-winning team at the forefront of the industry. Our Sales and Service teams are J.D. Power certified for Outstanding Customer Service Experience for Phone Support. This recognition marks a turning point in how pet insurance providers are evaluated, and we’re proud to lead the way in setting a new standard for clarity, compassion, and reliability every time a pet parent reaches out for support.

Job Summary: Embrace is seeking a Senior Email Marketing Specialist to own the execution and optimization of email and SMS campaigns across the customer lifecycle. This highly hands-on role combines strong Salesforce Marketing Cloud and email development skills with campaign management, testing, and optimization. This person will independently manage campaigns from build through deployment, maintain automated journeys, and identify opportunities to improve campaign performance and operational efficiency through testing, automation, AI, and emerging technologies. They will partner closely with Marketing, Creative, Data, Technology, and Compliance teams to deliver timely, relevant, and high-quality customer communications.

Job Location: Remote – USA, Hybrid if in Cleveland, OH

Main Responsibilities:

• Own end-to-end execution of email and SMS campaigns, including build, QA, scheduling, deployment, and monitoring.
• Build responsive emails using HTML/CSS, reusable templates, and modular content.
• Build, maintain, and optimize automated journeys within Salesforce Marketing Cloud.
• Manage audience segmentation, personalization, dynamic content, and campaign targeting.
• Execute comprehensive campaign QA, including links, rendering, personalization, data, tracking, and seed testing.
• Execute A/B tests and use campaign performance to recommend ongoing optimizations.
• Leverage AI and emerging marketing technologies to improve campaign development, streamline processes, accelerate testing, and identify optimization opportunities.
• Maintain and improve templates, modules, and production processes to increase efficiency and scalability.
• Partner with the Salesforce Marketing Cloud Engineer on complex data, automation, integration, and technical requirements.
• Collaborate across Marketing, Creative, Compliance, Data, and Technology to bring campaigns from concept through launch.
• Serve as an email and SMS subject-matter expert, proactively recommending best practices, new capabilities, and process improvements.

Basic Qualifications:

• 5–7 years of experience in email, CRM, lifecycle, or digital marketing.
• Strong hands-on experience with Salesforce Marketing Cloud, particularly Email Studio and Journey Builder.
• Strong HTML/CSS skills and experience coding responsive emails.
• Experience with automated journeys, segmentation, personalization, and dynamic content.
• Experience with email/SMS testing, QA, optimization, and deliverability best practices.
• Experience using AI tools to enhance marketing workflows, campaign execution, testing, analysis, or optimization.
• Strong project management, problem-solving, and attention to detail.
• Ability to independently manage multiple campaigns and priorities in a fast-paced environment.
• Strong cross-functional communication and collaboration skills.

Preferred Qualifications:

• Experience with MobileConnect /SMS marketing.
• Working knowledge of AMPscript, SQL, Automation Studio, and Contact Builder.
• Experience in a regulated industry.
• Experience working with agencies and external partners.

Interview Technology Notice: Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use.

Text Messaging Notice: If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP.” #LI-Remote

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)

Interview Technology Notice: Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use.

Text Messaging Notice: If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP.”