Senior director, paid social

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Paid Social based in United States.

This senior leadership role provides executive oversight across a team of paid social leaders while helping shape the strategic evolution of a modern, integrated paid media practice. You will be responsible for driving growth across your leadership group, client portfolio, and broader business, with a strong focus on retention, profitability, innovation, and new business. The role combines executive client leadership with team development, measurement modernization, AI-enabled workflows, and strategic platform partnerships. You will help connect paid social with paid search, creative, analytics, programmatic, SEO, and other marketing disciplines to create a more unified growth engine. Success requires strong ownership, autonomous decision-making, executive presence, and the ability to turn complex marketing challenges into scalable solutions. You will also play a visible role in developing talent, strengthening client relationships, supporting business development, and advancing industry thought leadership. This is an opportunity to influence both the direction of a high-growth paid social discipline and the future of integrated performance marketing.

Accountabilities:

• Lead and develop a team of 2–5 Director and Associate Director-level leaders, with accountability for client retention and growth, resource management, profitability, P&L performance, and contribution to broader business objectives.
• Provide executive oversight across key client accounts, guiding business strategy, client relationships, innovation initiatives, and growth opportunities across the portfolio.
• Champion full-funnel measurement modernization, including incrementality testing, media mix modeling (MMM), server-side and CAPI integrations, and adoption of platform partner capabilities.
• Drive the adoption of AI-assisted workflows, automation, and scalable tools that improve campaign efficiency, quality, reporting, onboarding, and operational performance.
• Conduct performance reviews, regular leadership check-ins, and individualized development planning while coaching direct reports on communication, expectation setting, relationship building, active listening, and conflict resolution.
• Maintain the ability to coach senior account teams and leaders on paid social fundamentals, including media planning, campaign development and optimization, reporting, platform capabilities, data processing, and analysis.
• Continuously improve training programs and onboarding materials to create scalable, modern, and AI-enabled development processes.
• Maintain broad knowledge of paid search, SEO, content marketing, email, programmatic, and other digital channels to support an integrated paid media strategy.
• Partner with sales teams on strategic audits, proposals, presentations, pitches, and account growth initiatives.
• Improve business processes and workflows to strengthen collaboration and efficiency across account teams, clients, and internal business functions.
• Report to senior leadership on key business and client service priorities, including growth, retention, new business, partnerships, account opportunities, and potential risks.
• Identify and proactively resolve critical client or account issues, escalating complex matters to the appropriate executive stakeholders when necessary.
• Strengthen relationships with major social platform partners, expanding adoption, influencing joint business partnerships, and leveraging emerging product opportunities to drive innovation and client growth.
• Represent the paid social discipline in internal and external forums, contributing to public speaking opportunities and industry thought leadership.

Requirements:

• 9+ years of paid media advertising experience, including media planning and buying within paid social environments and high-growth agency settings.
• 3–4+ years of people management experience, with a demonstrated track record of mentoring, coaching, and developing leaders.
• Strong leadership presence, positive mindset, strategic judgment, and ability to motivate and develop high-performing teams.
• Experience spanning both performance marketing and brand marketing or planning, with strong expertise in full-funnel growth strategies.
• Demonstrated experience contributing to new business pitches, strategic audits, account growth planning, and client expansion initiatives.
• Strong knowledge of measurement approaches such as incrementality testing, MMM, and server-side/CAPI integrations, either through direct execution or leadership of teams responsible for operationalizing them.
• Experience using analytical platforms such as Google Analytics and Adobe Analytics, with advanced SQL or comparable analytics skills considered a plus.
• Strong understanding of social platform partnerships, the broader ad tech ecosystem, and emerging advertising technologies.
• Expert proficiency with Google Suite, Excel, PowerPoint, and Asana.
• Proven ability to develop and articulate full-funnel growth marketing strategies across diverse clients and industries, with ecommerce, retail, and lead-generation experience preferred.
• Excellent written, verbal, interpersonal, and executive communication skills, with the ability to quickly assess situations and respond effectively.
• Experience with tools such as Smartly, Sprinklr, or other AI-enabled advertising, automation, reporting, quality assurance, or ad operations platforms is a plus.
• Demonstrated experience designing or implementing AI-assisted workflows, automation, or technology solutions that have materially improved efficiency or quality is preferred.

Benefits:

• Remote-first work environment with flexibility to work remotely from most US states, subject to certain exclusions.
• Annual base salary of $142,000–$160,000 USD, depending on experience, skills, qualifications, location, and other relevant factors.
• Annual performance bonus opportunity based on company, department, and individual performance.
• 401(k) matching.
• 100% paid parental leave.
• Medical, dental, vision, life, pet insurance, and additional voluntary insurance options.
• Short-term disability insurance and sponsored life insurance.
• Unlimited paid time off and an extended winter holiday break.
• Flexible work schedules and work-from-anywhere options, subject to applicable restrictions.
• Annual ClassPass credits and additional employee wellness benefits.
• Access to office hubs in Los Angeles, Chicago, and New York for collaboration, events, learning, development, and optional in-person work.
• Opportunity to influence the evolution of an integrated paid media practice and work with diverse, high-growth client portfolios.
• Inclusive and collaborative environment focused on professional development, work-life balance, innovation, and meaningful career growth.

This position is not eligible for immigration sponsorship.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

#LI-CL1