About Gamesquare

GameSquare (NASDAQ: GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Clan Esports, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. As a digital-native business, GameSquare provides brands with unparalleled access to world-class creators and talent, delivering authentic connections across gaming, esports, and youth culture. Complementing our operating strategy, GameSquare has developed an innovative treasury management program designed to generate yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.

Sales Director (New York)

GameSquare is seeking an exceptional Sales Director to lead and expand our partnership strategy across US holding company agencies and specialist media networks, based in New York with majority face-to-face client engagement (remote role). This is a senior commercial leadership position with direct responsibility for building and scaling relationships across key global agencies. You'll develop strategic account plans, influence media and partnership investment decisions across culture-led briefs, and position GameSquare as the preferred partner for culture partnerships, in-game, creator campaigns, and audience-first solutions.

This role will work with cross-functional teams to shape global and regional strategies, lead overall agency product enablement and contribute to building a world class team and culture.

Responsibilities

• P&L accountability for enterprise relationships within holding company media networks (Wavemaker, GroupM, Mindshare, Essence, WPP and equivalents)
• On-the-ground account management: majority of your time will be in-market meeting with planning, buying, and specialist teams across NYC
• New business development from existing agency relationships + proactive market development
• Strategic account planning and multi-stakeholder selling across planning, buying, and specialist teams.
• Partnership expansion with key players in the Fortnite, esports, streaming and gaming partnerships space
• Prospect, pitch and close new content, media, sponsorship and experiential deals in support of individual and department revenue goals.
• Work across GameSquare's integrated service ecosystem—combining in-house capabilities (Marketing, Talent, Ops) with specialist partners (Zoned, Fourth Frame Studios, Click Talent, Stream Hatchet) to deliver complete campaign solutions.
• Assist in developing key sales strategies and go-to-market initiatives to generate long term media, creator/content and sponsorship revenue streams.
• Provide weekly reporting of sales metrics including pipeline generation, account status, revenue and quota attainment, and relevant sponsor interaction.
• Achieve yearly and quarterly revenue targets.

You'll report to: Global Head of Commercial

Must-have

• 5+ years selling into key media agencies.
• Proven ability to build and close multi-stakeholder deals (planning, buying, specialist teams)
• Comfortable navigating matrix structures and influencing across organizational layers
• Existing relationships within Wavemaker, GroupM, Mindshare, Essence, WPP and equivalents or equivalent networks
• Ability to work independently, meet deadlines, and efficiently lead and prioritize multiple projects at once.
• Ability to communicate value proposition clearly and adapt pitch to different stakeholder priorities (CMO vs. media director vs. data analyst)
• Strong project management — balancing multiple client accounts and delivery timelines simultaneously
• Travel to client locations & industry events

Strongly-Preferred

• Track record in gaming, esports, creator marketing, or in-game partnerships
• Deep understanding of the media and creator marketing space and how to utilize their social channels to drive brand engagement.
• Strong storyteller who is able to communicate the value of a community, premium content, and how to move consumers through the sales funnel.
• Comfortable navigating matrix structures and influencing across organizational layers

Preferred

• Bachelor's degree is preferred.

Benefits

• Full-time position with salary, health, vision, dental benefits
• Assistance in professional development conferences or courses
• Paid airfare, lodging when required to travel
• Other perks TBA

Salary

150000 - 180000 USD Per annum