Sales & business development representative

Cynet Systems is seeking a motivated Sales & Business Development Representative to create new sales opportunities through targeted outbound prospecting. This role is responsible for researching target accounts, engaging prospective clients by phone and email, qualifying early-stage needs, and scheduling discovery meetings for the sales team.

About the Role:

Reporting directly to the AVP of Sales, the Sales BDR will be responsible for driving prospect engagement and generating qualified opportunities. The ideal candidate possesses strong organizational skills, persistence, and confidence in initiating outreach to key decision-makers. Key indicators of success include securing quality discovery meetings, executing disciplined CRM tracking, and maintaining proactive engagement with potential clients.

What will you be doing day to day?

• Build and execute a structured outbound prospecting plan to generate new business opportunities.
• Research prospective accounts, contacts, industries, and business needs before outreach.
• Conduct cold calls and personalized email outreach to introduce Cynet Systems and start relevant conversations.
• Qualify prospects using defined criteria, including business need, decision-making process, timing, and fit.
• Schedule qualified discovery meetings for senior leadership.
• Respond professionally to inbound phone or email inquiries and route qualified opportunities appropriately.
• Follow up consistently with prospects who are not immediately reachable or ready to engage.
• Maintain accurate, timely records of calls, emails, outcomes, tasks, and next steps in the CRM.
• Collaborate with sales and marketing teams to refine messaging, target lists, and outreach cadence.
• Meet or exceed activity, meeting, and pipeline-creation goals while maintaining a high-quality prospect experience.

Your Experience:

• Two or more years of experience in outbound lead generation, sales development, business development, recruiting, or a related client-facing role.
• Demonstrated comfort making cold calls to US-based business prospects and handling early-stage objections.
• Clear, confident verbal and written communication in English.
• Experience using HubSpot as a CRM to document outreach and manage leads; familiarity with sales engagement tools is a plus.
• Ability to research companies and contacts, identify potential business needs, and tailor outreach accordingly.
• Experience working remotely with US-based clients or internal stakeholders.

About Cynet Systems:

Headquartered in the Washington, D.C. metro area, Cynet Systems is an award-winning and one of the fastest-growing workforce solutions companies that help our clients realize their talent potential through custom staffing & recruiting solutions. For more information, please visit our website, www.cynetsystems.com.