Product marketing lead

Lumana is on a mission to empower organizations by unlocking the value of their visual data — not just record the world, but to actually understand it and extract meaningful insights. Our AI video security platform delivers unmatched visibility and control, helping customers enhance security and safety, streamline operations, and respond instantly when it matters most.

Founded in 2021, we are backed by tier-one Silicon Valley investors with deep team expertise in AI, computer vision, and machine learning. We are one of the fastest-growing video security companies and recently raised the largest Series A within our industry. We’ve built the most intelligent video security solution on the market — one that sees what matters, acts fast, and prevents what used to be inevitable.

At Lumana, teams are small, dynamic, and trusted to lead. We think big, move fast, and execute like owners — because we are. Your impact here won’t be filtered. It will be visible, lasting, and real.

Role Description

The Product Marketing Lead guides how Lumana positions, launches, and communicates its AI-first video security platform to the market. This role is responsible for ensuring prospects and customers clearly understand Lumana’s differentiated value and why we win.

This is a highly global cross-functional role at the center of Product, Marketing, Sales, and Customer Success. You will translate complex technical capabilities into clear, compelling narratives that resonate with decision-makers across industries including education, government, manufacturing, hospitality, healthcare, and retail.

You will act as the voice of the customer inside Lumana—owning positioning and messaging, shaping go-to-market strategy, enabling revenue teams, and driving successful product and feature launches. This role is ideal for someone who is both strategic and hands-on, energized by ambiguity, and excited to help define and build a new category through strong storytelling and disciplined GTM execution.

This role currently reports to the VP of GTM Engineering.

Why it Matters

The AI video surveillance market will more than double to $14.6B in the next four years. Every camera in every building becomes a candidate for AI. Lumana can be the clear market leader. We have product-market fit and real momentum. What we do next decides whether we win the category.

Lumana is at an inflection point. We have product-market fit and real momentum. What we do next decides whether we win the category. This role sits at the center of that decision: where we go to market, how we position to win, and where we place our biggest bets. The person in this seat designs how Lumana grows.

Location

Remote - Must Live in Eastern Timezone, U.S.

Compensation

180k - 200k base + Variable Compensation (U.S.A.)

Compensation is benchmarked against national U.S. market data. Final offers are determined based on each candidate's experience, geographic location, scope of responsibility, and overall leveling within the organization.

Responsibilities

• Own Market Strategy & GTM Direction
• Own Positioning & Messaging
• Lead Product Launches & GTM Execution
• Drive Cross-Functional Alignment
• Enable Sales & Channel Success
• Shape Content & Thought Leadership
• Be the Voice of the Customer

Requirements

Must Have

• 5+ years of experience in B2B SaaS Product Marketing, with a proven track record of shaping go-to-market strategy that drove measurable business outcomes—not simply executing someone else's plan.
• Experience building or scaling Product Marketing within a Series A–C startup or similarly high-growth environment where ambiguity, speed, and ownership are the norm.
• Demonstrated ability to read market signals, customer insights, competitive dynamics, and business data to make strategic decisions with incomplete information and adapt quickly as conditions evolve.
• Strong understanding of complex technical products, preferably within AI, computer vision, physical security, infrastructure, or enterprise software.
• Proven success partnering closely with Product, Sales, Marketing, Customer Success, and executive leadership to align priorities, influence roadmap direction, and execute successful go-to-market initiatives.
• Exceptional storytelling, writing, presentation, and messaging skills, with the ability to translate technical capabilities into compelling customer value.
• Highly analytical with a strong grasp of business metrics and a bias toward action—comfortable balancing long-term strategy with hands-on execution.
• Comfortable building from first principles, operating with limited structure, and taking ownership from initial market insight through execution.
• Strong executive presence with the ability to influence cross-functional teams and drive alignment through credibility rather than authority.

Nice to Have

• Experience in AI, computer vision, video security, cybersecurity, infrastructure, or adjacent enterprise technologies.
• Experience creating or defining new product categories or repositioning innovative products within competitive or legacy markets.
• Familiarity with regulated industries such as government, education, healthcare, or other compliance-driven environments.

Our Hiring Philosophy

We spend a lot of time building best-in-class products since we believe a highly differentiated product is easier to sell. We aim to provide both product & industry expertise whenever we interact with prospects and customers. We strongly believe that small teams with very talented people (and the right work environment) deliver much better performance than teams with large headcount. We hire and compensate accordingly. We value a strong sense of ownership, principled thinking over experience, and thoughtful communication.

Our Interview Process

We keep it focused and respectful of your time—our typical process includes:

• 30-minute conversation with our Talent team
• 60-minute conversation with our VP of GTM Engineering
• Take Home Assignment (3 Hours)
• 45-minute Panel Presentation (Sales, Product Managers, RevOps)
• 30-minute conversation with Norwest VC Advisor
• 30-minute conversation with the CEO

What We Offer

We believe great talent deserves great support. Here’s how we invest in you:

• Competitive Pay: Strong base salary + variable
• Equity & Upside: Own a piece of what you're building
• Tools that Work for You: We arm our team with top-tier tech and modern sales tools—so you can focus on closing, not admin
• Remote-First Flexibility: Work from where you're most effective, with teammates around the globe
• Product Influence: Your voice matters—sales feedback directly shapes our roadmap

For U.S.-Based Employees

• Health & Wellness: Comprehensive medical, dental, and vision coverage
• Time Off: 15 days PTO, 10 paid holidays, and sick leave
• Financial: 401(k) with 4% employer match, equity (ISO) in a fast-growing startup
• Remote-Friendly: Flexible hybrid/remote work arrangements depending on location
• Parental Leave: Paid parental leave for new parents
• Work Setup: $500 home office stipend and top-tier equipment provided

Lumana is an equal opportunity employer. We are committed to providing equal employment opportunities to all individuals regardless of race, color, ethnicity, religion, sex, gender identity, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis protected by law.

Recruitment Fraud Alert: All Lumana hiring communications come from @lumana.ai — we never ask for payment or personal banking info. Recruiters & Agencies: Lumana does not accept unsolicited resumes from agencies without a signed agreement and will not pay related fees.