Performance marketer, paid growth (consumer apps)

About the Role

Own paid acquisition for a consumer app, with responsibility for growth across its launch and future apps. You will work hands-on across campaign management, creative testing, and mobile attribution to drive efficient user activation.

What You'll Do

• Manage Meta and TikTok campaigns day to day, including audiences, offers, budgets, and decisions to pause or scale.
• Turn user-generated content into ads, brief creators, and produce a steady volume of creative variants, using AI tools where useful.
• Track performance beyond the click with mobile attribution and analytics tools, optimizing for CPI and cost per activated couple.
• Assess each test within 24 to 48 hours and share a weekly performance readout.
• Work toward a target of approximately $2 CPI at scale for the November App Store push.

What We're Looking For

• Approximately 1 to 5 years of experience, with hands-on experience managing real-budget Meta or TikTok consumer app or app-install campaigns in Ads Manager.
• Ability to write ad hooks and copy, run high-volume creative tests, adapt UGC into ads, and brief creators.
• Comfort with campaign data, mobile attribution, and downstream activation metrics, using tools such as AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API.
• Experience growing a subscription app with real users and published CPI results is a plus.

Location

On-site in San Francisco, California, or Palo Alto, California, or remote within the United States.