Paid search manager

Why this role exists

We are seeking an experienced, analytical, and data-driven Paid Search Manager to own and scale our Google Ads and Microsoft (Bing) Ads programs. Managing a combined monthly budget of $225K–$250K+, you will be directly responsible for the strategy, execution, optimization, and continuous growth of our paid search efforts. You will oversee a multi-faceted account structure—including Branded, Non-Branded, Performance Max (PMax), and Demand Generation campaigns—leveraging advanced tROAS bidding strategies to maximize revenue and return on ad spend.

What are your responsibilities:

• End-to-End Account Ownership: Strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts targeting high-volume revenue growth.
• Bidding Strategy & Budget Allocation: Manage and fine-tune automated bidding strategies (specifically tROAS and Maximize Conversion Value), continuously balancing spend between high-intent search, PMax, and Demand Gen channels.
• Campaign Execution & Optimization: Structure and refine Branded and Non-Branded search campaigns for high relevance, strong quality scores, and efficiency. Optimize Performance Max (PMax) campaigns using strategic asset groups, audience signals, negative keyword lists, and placement exclusions. Scale Demand Generation campaigns to capture upper/mid-funnel demand through engaging visual and video assets across YouTube, Discover, and Gmail.
• Testing & Experimentation: Design and execute structured A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets.
• Data & Attribution Integrity: Collaborate with data/analytics teams to ensure accurate conversion value modeling, offline conversion tracking (OCT), first-party data integration, and attribution accuracy.
• Cross-Functional Alignment: Work closely with Creative, Copywriting, and Landing Page teams to supply high-performing assets for Demand Gen and PMax campaigns.
• Reporting & Insights: Deliver weekly and monthly performance reports highlighting key metrics (Spend, Revenue, ROAS, CPA, Conversion Value) and actionable insights to senior leadership.

Skills, Knowledge and Expertise

Experience: 4–6+ years of dedicated, hands-on experience managing large-scale Paid Search (Google Ads & Bing Ads) accounts.

Budget Scale: Proven track record of directly managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals.

Smart Bidding Mastery: Deep, practical expertise with target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics.

Campaign Diversity: Extensive experience running and optimizing non-branded search, PMax, and Demand Gen (or Discovery) campaigns.

Analytical Skills: Expert-level capability in Google Analytics 4 (GA4), Excel/Google Sheets (pivot tables, data manipulation), and attribution modeling.

Technical Proficiency: Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions.

Creative Eye: Ability to collaborate on visual and video creative specs tailored for Demand Gen and asset-led formats. Google Ads and Microsoft Advertising certifications. Experience with third-party SEM management tools (e.g., SA360, Marin, Kenshoo/Skai) or bid management scripts. Background in [B2B / E-commerce / Lead Gen - specify your industry].

Your superpowers are… Exceptional analytical and problem-solving skills. Strong data interpretation abilities with a passion for turning insights into action. Outstanding attention to detail and campaign accuracy. Strategic thinking with the ability to balance short-term performance and long-term growth. Expertise in performance marketing optimization and experimentation. Strong forecasting, budget management, and resource allocation skills. Ability to identify opportunities and risks before they impact performance. Excellent communication and stakeholder management skills. Highly organized with strong project and priority management capabilities. Demonstrates ownership, accountability, and a results-driven mindset.

You should apply if... Passionate about performance marketing and driving measurable business outcomes. Enjoy analyzing data and uncovering insights that lead to growth opportunities. Naturally curious and continuously test, learn, and optimize. Thrive in a fast-paced environment and adapt quickly to changing priorities. Comfortable managing large budgets and making data-driven decisions. Possess grit and persistence when solving complex performance challenges. Take initiative and proactively identify opportunities for improvement. Highly collaborative and enjoy partnering with creative, analytics, and cross-functional teams. Open to feedback and continuously seek ways to improve. Available to work full-time during Eastern Time (ET) business hours and collaborate effectively with a US-based team. Thrive in a remote work environment and can effectively manage time and priorities independently.

Benefits

Permanent Work-From-Home Forever! Zero commuting, zero traffic, and more time to do what you love. You get to pick the perfect spot to unleash your creativity and sharpen your problem-solving skills. The possibilities are endless, so let your imagination run wild! Our day-to-day work puts mental health front and center! At Magic, we take mental health seriously. It's not just a catchy poster slogan - it's how we live our lives. We believe in listening to our minds and bodies, and if you need a break, take time to recharge and do something that brings you joy! The synergy of Magic’s community: Monthly Town Hall We believe in clear, transparent communication across all departments, whether you’re an executive, a manager, or an individual contributor. During our monthly Town Halls, we share milestones, company updates, and more.