About us

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent! We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

About the Role

We’re hiring an Organic Content Strategist for a US DTC gifting brand to work remotely with their team. The brand makes sentimental, gift-led products built around personal milestones like births and weddings. You’ll own their organic presence on Instagram and TikTok, from strategy to execution. That means planning the content calendar, creating and editing posts, and turning creator content into social posts that carry real emotion rather than reading like product marketing.

You’ll work in a small team directly with leadership and an outsourced agency layer. You’ll also partner closely with the brand’s Affiliate & Partnerships Manager, turning the creator content they bring in into organic posts.

Job Responsibilities

Day to Day

• Own the brand’s organic presence across Instagram and TikTok.
• Create and edit static and video content using company assets, creator content and product samples.
• Source creator-generated content and shape it into engaging organic posts.
• Do light video editing and adapt content for cross-platform use.
• Manage the posting cadence and the organic content calendar.

Strategy & Collaboration

• Develop and execute a creative content strategy aligned with brand goals and trends.
• Monitor trends, especially US trends, and translate them into on-brand social content.
• Work with the affiliate/outreach role so creator content lines up with the social strategy.
• Proven experience both planning and executing organic social media strategy, not one or the other.
• Experience creating content specifically for Instagram and TikTok.
• Light video editing ability.
• Comfortable using AI tools, Canva or similar content tools.
• Creative and trend-savvy, with a strong visual eye.
• Strategic, but also hands-on and execution-oriented.
• Idea-driven, culturally aware and proactive.
• Cultural fluency with a US audience, since the role reads and reacts to US trends.
• Availability to work EST hours is preferred.