Marketing systems and web specialist

Why Arcoro? Want to work with a solid company that’s transforming HR for the construction industry? Our team of dedicated professionals helps construction, contracting and field services companies hire, manage and grow their workforce with a market-leading SaaS solution. As a member of the A-Team, you’ll enjoy a top-notch team member experience where you can embrace your problem-solving skills and innovation, work with a team of great colleagues and see the impact of your contribution each day. Our culture is collaborative, and we believe strongly in training, growth and internal advancement. We offer competitive compensation including comprehensive benefits and a generous time-off policy. We offer both on-site and remote opportunities. At Arcoro, you will help create software products that are cutting edge, easy to use, and that make an appreciated and notable difference in our customer’s daily lives.

Who You Are

Marketing runs on hundreds of small things being built correctly: the email that renders right, the workflow that routes the lead, the list that pulls exactly the right people. You are the person who gets the tiniest details right. You are hands-on and genuinely curious about how systems fit together. You are precise, you test your work before it ships, and you would rather catch the problem than explain it later. You like learning new tools, you ask good questions, and you take pride in clean data and clean builds.

Role Overview

As a Marketing Systems & Web Specialist, you are the builder behind Arcoro's marketing systems and website. Working in HubSpot and on our website, you build and test emails, newsletters, landing pages, forms, and automated workflows, and you make HTML and CSS updates to the site. You keep our marketing data clean through deduplication, complex list uploads, and careful list building, and you help maintain campaign attribution, naming conventions, and lifecycle stages. You monitor the HubSpot integrations closely to catch and escalate issues early. This is a tactical, detail-driven role where accurate, well-tested work keeps the entire marketing engine running.

Responsibilities

• Campaign asset & website builds
• Build, test, and deploy marketing emails and newsletters in HubSpot.
• Build and rigorously test forms, lead routing workflows and associated automations prior to setting live.
• Support campaign attribution workflows and apply consistent campaign naming conventions.
• Make HTML and CSS updates and content changes to the website in HubSpot CMS.
• Build and update landing pages, forms, and page modules.
• Maintain the privacy policy, subscription center and preference pages.
• Investigate lead records to answer team member questions pertaining to their digital behaviors.

Data hygiene and list management

• Perform data hygiene, deduplication, and complex list uploads.
• Build and maintain segmentation and email suppression lists.
• Maintain overall data quality.
• Monitor and troubleshoot lead lifecycle stage issues.
• Audit campaign tagging and attribution automation for accuracy.

What Success Looks Like

• Emails, newsletters, and workflows ship on time, tested, and error-free.
• Marketing data is clean, deduplicated, complete, and well-segmented, and people trust the lists.
• Website updates are made quickly and accurately in HubSpot CMS.
• Campaign tagging, naming, and attribution are consistent and reliable.
• You have examples of when you have used AI thoughtfully to increase efficiency and improve output quality, while applying sound judgment, critical thinking, and human evaluation where they matter most.
• Colleagues seek out your collaboration because they trust your judgment, feel respected in return, and experience you as a constructive, reliable partner.

How Your Impact Is Measured

• Accuracy and on-time delivery of email, workflow, and web builds.
• Data quality, including duplicates, list accuracy, and lifecycle stage integrity.
• QA pass rate and reduction in errors reaching production.
• Consistency of campaign tagging, naming, and attribution.
• Responsiveness on website updates and system issues.

Required Qualifications

• 1-3 years of experience in marketing operations, website development or a related hands-on role.
• Experience working in HubSpot, including building emails and workflows.
• Comfort making HTML and CSS updates to web pages, HubSpot CMS preferred.
• Strong attention to detail and a habit of testing and QA-ing work before it ships.
• Comfort with data hygiene tasks such as deduplication, data remediation, list uploads, and segmentation.
• Good communication skills and a willingness to ask questions and learn.
• Ability to manage multiple builds and deadlines with accuracy.

Bonus Qualifications

• Experience with Salesforce.
• Understanding of lead lifecycle stages, lead routing, and campaign attribution.
• Awareness of email compliance basics, including subscription management and privacy standards.
• Experience supporting a B2B or SaaS marketing team.

We encourage highly aligned candidates to apply even if they do not meet 100% of the qualifications listed.

Compensation & Benefits

Salary Range: $60,000-$68,000

• 401(k) with Company match
• Medical, Dental, and Vision, plus STD/LTD, Life Insurance, and Pet Insurance
• Flexible PTO and 13 Company-paid holidays
• Fully remote work environment

About the Company

A rapidly growing SaaS company, Arcoro offers proven modular HR solutions for the construction and contracting industries. Our product suite and software platform provides end-to-end HR functionality to help drive business outcomes, enabling companies to better manage the entire employee lifecycle through improved candidate quality and flow, shortened time to hire, centralized learning and improved employee productivity. Our HR solutions integrate with top construction ERP systems further positioning Arcoro as a leader in proven modular HR solutions. With Arcoro’s flexible solutions, customers select the modules that meet their needs for talent acquisition, talent management, core HR, benefits administration, time and attendance tracking and more. Arcoro has over 7000 customers across North America.

Arcoro is a Fair and Equal Opportunity Employer. Arcoro is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Arcoro is proud to be an Equal Opportunity Employer.