Digital growth & marketing specialist

Key Responsibilities

• Develop and execute digital growth and visibility strategies.
• Own SEO, AEO, GEO, and AI-search initiatives.
• Optimize website content, landing pages, and customer journeys.
• Manage paid search, paid social, organic search, email, and partner campaigns.
• Develop content and thought-leadership strategies.
• Analyze performance, build reporting, and recommend improvements.
• Support marketing through OEM, technology, and channel partners.
• Translate technical capabilities into compelling digital content and campaigns.

Digital Compass is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, age, sex, national origin, sexual orientation, marital status, disability, gender identity, protected veteran status, or any other characteristic protected by federal, state, or local laws.

Why Digital Compass?

Our culture, our leaders, our people…. which helped us rank in the top 10 Best Companies to work for in Maryland for the past 3 years. This achievement is a testament to the dedication and passion of our smart, vibrant, and dynamic team members. At Digital Compass, you won’t just find a job, you’ll discover a career with purpose, impact, and the opportunity to grow. We provide an exciting and profitable career with opportunities for professional and personal growth, competitive benefits, and work/life balance.

Digital Compass is an end-to-end IT technology solutions provider for Federal, State & Local and Commercial Enterprises. We enable mission success for our clients with innovative, secure technology solutions and services that drive modernization, elevate cyber security excellence, and unlock operational efficiency. Our work spans technology resale as a value-added reseller, system integrations, cloud and infrastructure services, endpoint and workplace solutions, cybersecurity, professional services, and managed services designed to support all environments. We are continuing to evolve as a scalable, services-driven technology partner focused on delivering practical outcomes, strong execution, and long-term customer value.

At Digital Compass, our team operates at the intersection of technology, collaboration and innovation, helping customers solve complex challenges while building trusted partnerships that supports growth for both our employees and our customers.

About the Role

Digital Compass is seeking a Digital Growth & Marketing Specialist to strengthen our market presence, increase brand awareness, and drive measurable digital growth. This role will lead SEO, AI-driven search visibility, website performance, digital campaigns, analytics, and market positioning, working closely with Marketing, Sales, Solutions, and technology partners.

Who Will Thrive in This Role

A strategic, analytical, and hands-on marketer who can:

• Drive B2B digital marketing and SEO strategies.
• Use data to identify opportunities and measure results.
• Understand AI search, AEO, GEO, and emerging platforms.
• Translate complex technology into compelling marketing.
• Collaborate across teams and manage multiple priorities.

What Success Looks Like

• Increased brand and digital visibility.
• Stronger organic and AI-search presence.
• Growth in qualified traffic, engagement, and conversions.
• Improved campaign performance and ROI.
• Increased marketing-attributed opportunities.

Required Qualifications

• 4+ years of experience in digital marketing, growth marketing, SEO, demand generation, or B2B marketing.
• Strong knowledge of technical SEO, content optimization, analytics, and search strategy.
• Understanding of AI-powered search, AEO, GEO, and generative search.
• Experience developing measurable B2B digital campaigns.
• Experience with websites/CMS platforms such as WordPress.
• Strong analytical, communication, and project-management skills.
• Ability to translate complex technical offerings into compelling marketing.
• Self-starter who can balance strategy, analysis, and execution.

Platforms & Tools:

Experience with some combination of: Semrush, Google Search Console, GA4, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, WordPress, HubSpot, Salesforce, AI-search/GEO tools, and generative AI platforms.

Preferred Qualifications

• Experience in VAR, MSP, cloud, cybersecurity, infrastructure, or IT services.
• Experience marketing technology to government and commercial buyers.
• Familiarity with major technology ecosystems such as AWS, Microsoft, Cisco, Google Cloud, Dell, HPE, or Broadcom/VMware.
• Experience with ABM or OEM/channel marketing.

Physical Requirements

Ability to work in an office or standard business environment. Prolonged periods of sitting and computer use may be required.