About UMAEZ
UMAEZ builds, launches and scales direct-to-consumer brands it owns outright, including GODA. Every revenue function sits in-house, from creative strategy and paid media to retention, creator programs and customer support. We are remote-first and AI-first, with a global team that ships a high volume of performance creative every week.
About the role
We are looking for a Marketing Operations Manager to own the operational backbone of our marketing team. You will connect creative production, retention, creator and affiliate programs, social media initiatives, hiring coordination, external partners and marketing systems, and you will design the workflows and AI integrations that make them run. Your job is to turn priorities into clear assignments, make sure teams have what they need, keep deadlines visible and get approved work to launch.
This is a hands-on ownership role. You will run daily execution while maintaining and improving the systems behind it. In the same week you might clear an urgent production bottleneck, build a ClickUp automation, rebalance an overloaded pod and give leadership a clear read on operational performance. You will take full ownership of the function through a structured handover with the outgoing Head of Marketing Operations.
What you'll own
- Daily execution and operating rhythm: Own the daily operating rhythm of the marketing department. Turn leadership priorities into plans with clear owners, deadlines and follow-through. Coordinate requests across creative, media buying, retention, customer support, People and external partners. Resolve blockers, manage competing priorities and escalate decisions before they affect delivery.
- Creative production and delivery: Own the workflow from brief assignment through production, review, revisions, approval, final upload and delivery for launch. Work with creative leads and strategists to keep production plans realistic, priorities clear and workloads balanced.
- Pod structure, capacity and team coordination: Own the operational structure of the creative pods and adapt it as brands and workloads grow. Keep a current view of who supports each strategist, product and brand.
- Workflow building and AI integration: Design and build the operational workflows that connect teams, tools and handoffs. Lead AI integration across marketing operations.
- ClickUp workspace: Own the marketing ClickUp workspace: structure, lists, statuses, templates, dashboards, permissions, forms and native automations.
- Notion and operational documentation: Own the architecture and maintenance of the marketing Notion workspace, including operational databases.
- Reporting and operational performance: Own marketing operations reporting and the accuracy of the trackers behind it.
- AI tools, software and cost oversight: Own the operational administration of the marketing tool stack.
- Retention operations: Oversee the operating structure that supports the retention team.
- Creator, affiliate and social media programs: Oversee the creator and affiliate programs.
- External partners and vendors: Manage operational relationships with external creative partners, agencies, vendors and platforms.
- Creative rewards and commission administration: Own the administration and documentation of creative rewards programs.
- Hiring, onboarding and offboarding coordination: Partner with the Head of People and functional leads to identify hiring needs.
- Admin team management: Lead the marketing operations admins.
- Leadership support and continuous improvement: Give the CEO a clear view of operational health, risks, capacity and decisions required.
What success looks like
Marketing priorities have clear owners and realistic deadlines. Teams know what to work on, approved assets move steadily toward launch and blockers surface early.
What we're looking for
Experience owning marketing operations, creative operations or project operations in a DTC e-commerce business or performance marketing agency. Strong hands-on ClickUp skills, including workspace design, dashboards, templates and automations.
Nice to have
Experience with AI creative tools such as Higgsfield or HeyGen, and with managing credit-based tool budgets.