Director of Marketing, JVM Lending

Location: Walnut Creek, CA. On-site preferred, remote considered for exceptional candidates.

Compensation: $150,000 to $200,000 base + up to $150,000 annual bonus tied to lead-volume goals

About JVM Lending

JVM Lending is a Bay Area tech-forward, exceptionally AI-centric, mortgage company with a nimble, fast-moving team. No committees and no layers of approval. If we like an idea on Monday, it can be live on Tuesday.

We generate about 325 organic online leads a month, plus a similar number of Realtor referral, finance flyer, and paid search leads.

The Role

You'll run all of JVM's marketing: strategy, tech, content, campaigns, analytics, and the team that executes it. You'll manage your own team and report directly to the owner.

If you're currently a #2 and ready to run an entire program, we want to talk to you.

The Goal

Grow online leads from 325 to 1,250+ a month while keeping lead quality the same. Today, about 10% of our online leads become pre-approved borrowers. That rate needs to hold as volume grows.

You'll get there through SEO, AEO, social content, AI automation, video, and website development, not from buying leads. You'll also have up to a $15,000 a month budget for retargeting.

What You'll Do

• Lead the team: Hire, manage, and develop marketing staff and vendors.
• SEO and AEO: Own organic search. Grow rankings and traffic, and get JVM cited in AI answers from ChatGPT, Google AI Overviews, Perplexity, and others.
• Content: Create and direct blog, video, social, and email content built to rank, get cited, and convert.
• AI and automation: Build AI agents and automated workflows for lead capture, nurture, follow-up, and content production.
• Tech and CRM: Own HubSpot, Salesforce, and the rest of our marketing tech stack, including integrations, data flow, lead routing, and attribution.
• Email and nurture: Run lifecycle campaigns that move leads to pre-approval, and campaigns that engage with past clients to keep them coming back to us for future purchases or refinances.
• Website: Improve conversion rate, speed, and UX on JVMlending.com through ongoing testing.
• Retargeting: Build and manage retargeting campaigns with a budget of up to $15,000 per month.
• Analytics: Track lead volume, lead-to-pre-approval rate, and conversion by source, and act on the results.
• Compliance: Keep all campaigns within mortgage advertising rules (TILA/Reg Z, RESPA, TCPA, CAN-SPAM, UDAAP, and state/NMLS requirements).

What You Bring

• 4+ years' experience in digital marketing
• A portfolio of original campaigns and content showcasing your creativity and skill
• The ability to create content yourself (writing, video, visuals), not just manage people who do
• Experience managing people as a director, #2, or team lead
• A track record of growing organic lead volume, with numbers to show it
• Deep SEO knowledge and a tested approach to AEO
• Hands-on experience with AI tools, automation platforms, and AI agents
• Strong CRM, integration, and analytics skills
• Mortgage or financial services marketing experience is a plus, especially on the compliance side

Who Does Well Here

• You want to build something big and get paid well for it.
• You come up with ideas that get attention and turn them into content people watch and share.
• You hit your goals, even when that takes extra hours.
• You ship fast, measure results, and adjust.
• You want full ownership of the results, good and bad.

Compensation

Base: $150,000 to $200,000, depending on experience

Bonus: Up to $150,000 a year, based on monthly lead volume while the lead-to-pre-approval rate holds at current levels. Our organic leads are already growing. This role is here to speed that up.

How to Prepare for the Interview

Study jvmlending.com and our online presence. Then come to your interview prepared to discuss online marketing in the AI age, and how we can grow our online lead volume as quickly as possible without hurting lead quality. Be ready to talk through:

• What you'd change first, and why
• Your SEO and AEO strategy
• How you'd use AI, automation, and AI agents
• How you'd use the $15K/month retargeting budget
• How you'd protect lead quality as volume grows
• How you'd structure and lead the team
• 30/60/90-day milestones and a 12-month plan
• How you'd measure success

Also bring 2 to 3 samples of content you created yourself (articles, videos, campaigns) and the results they produced.

We care more about your thinking than polish. Candidates without a plan won't move forward.

JVM Lending is an equal opportunity employer.