The Company

Serving the People Who Serve the People

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.

Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.

Want to know more? See more of what we do here.

Job Summary

Destination Experience Insights, or DXI, is an emerging product suite within the Granicus Destinations ecosystem that helps destination marketing organizations (DMOs) better understand, improve, and scale how they market their destination and operate internally. DXI brings together data, insights, and intelligent workflows so destination marketing teams can understand sales and marketing performance, identify opportunities, measure outcomes, and strengthen the internal and backend operations that help them drive economic impact for their communities.

Granicus is looking for a Manager, Product Management to lead DXI strategy, roadmap, packaging, and execution for all Granicus Destinations data products. This role will define how DXI creates customer value across other product suites like Destination Experience Cloud (DXC) and CRM, including product-led growth pathways, monetization opportunities, and clear upgrade and expansion motions.

This is a deeply customer-oriented role. The Manager of PM will spend significant time directly with customers and prospects to understand their goals, workflows, pain points, operational realities, and use cases, then translate those insights into a focused product roadmap. They will partner closely with UX, engineering, product marketing, sales, customer success, and business stakeholders to deliver measurable customer and business outcomes.

What Your Impact Will Look Like

• Own portfolio-level business outcomes including revenue growth, retention, platform adoption, and customer expansion.
• Develop a deep understanding of destination customers, including their sales and marketing goals, internal workflows, operating models, data needs, and backend processes.
• Spend regular time with customers, prospects, and customer-facing teams to inform roadmap priorities and validate product decisions.
• Lead and mentor a team of product managers/owners and data analysts, providing coaching and career development.
• Define and drive the AI product strategy for DXI, delivering intuitive experiences that help customers discover insights, answer questions, and create value from their data.
• Partner with engineering, data, and UX teams to bring AI-powered analytics and natural language experience to market, improving customer adoption, engagement, and decision-making.
• Identify packaging and monetization opportunities, including what should be bundled, premium, cross-sold, or used to support upgrade motions.
• Drive alignment among senior leaders across engineering, design, product marketing, sales, customer success, finance, and other business stakeholders.
• Conduct ongoing market, competitive, and customer analysis to inform product strategy, positioning, investment decisions, and roadmap priorities.
• Establish success metrics for DXI, including adoption, engagement, customer value, operational impact, expansion, retention, and revenue impact.
• Communicate roadmap, strategy, tradeoffs, and outcomes clearly to executive and cross-functional audiences, including ELT-level presentation slides.
• Partner with senior leadership to define long-term investment priorities.

You Will Love This Job If You Have

• 10+ years of experience in B2B SaaS and/or Data & Insights products, preferably in product management or similar customer-oriented roles.
• Demonstrated success in externally facing product roles involving customer engagement and GTM readiness.
• Strong communication and storytelling skills, comfortable leading executive conversations and customer-facing discussions.
• Experience driving pricing strategy, customer pilots, or market validation programs.
• Strategic mindset with a high degree of comfort in ambiguity and cross-functional complexity.
• Deep understanding of enterprise buying behavior and sales/marketing technology markets.
• Senior product management experience in B2B SaaS, platform products, data/AI products, customer experience, sales and marketing technology, workflow automation, or enterprise software.
• A strong customer orientation and a track record of using direct customer discovery to shape product strategy and roadmap decisions.
• Ability to understand complex customer workflows, including both public-facing experiences and internal operational processes, and translate them into clear product requirements, differentiated experiences, and measurable outcomes.
• Experience defining product-led growth, packaging, pricing, monetization, or expansion strategies.
• Strong technical fluency and ability to partner effectively with engineering, architecture, data, and AI teams.
• Excellent communication skills, including the ability to bring clarity to ambiguity and align stakeholders around a shared direction.
• Strong analytical judgment, with comfort using qualitative and quantitative inputs to prioritize product investments.
• High ownership mindset, bias for action, and ability to influence across functions without formal authority.
• Experience with the tourism/travel market, destination marketing, CRM platforms, CMS/Web technology, marketing automation, and B2B sales processes.
• Experience with AI, enterprise analytics platforms, data architecture, personalization, operational intelligence, or customer experience insight products.
• Experience managing products across multiple packages, tiers, customer segments, or commercialization motions.
• Experience working in a matrixed organization with multiple product, engineering, GTM, and executive stakeholders.

Pay Range

USD $128,000.00 - USD $178,000.00 /Yr.

About Us

Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!

Security and Privacy Requirements

Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.

Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.

The Team

We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.

The Culture

At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be a part of our journey.

A few culture highlights include – Employee Resource Groups to encourage diverse voices Coffee with Mark sessions – Our employees get to interact with our CEO on very important and sometimes difficult issues ranging from mental health to work-life balance and current affairs. Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more. We bring in special guests from time to time to discuss issues that impact our employee population.

The Impact

We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.

The Benefits

At Granicus, we offer a comprehensive and flexible benefits package designed to support your well-being, growth, and work-life balance—starting from day one. Here’s what you can expect as a U.S.-based team member:

• Flexibility & Balance
• Flexible Time Off – Take the time you need to rest, recharge, and live your life.
• Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
• Work From Home Reimbursement – Support a productive home office environment.
• Health & Wellness
• Multiple Health Plan Options – Including a 100% employer-paid plan.
• Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
• Fitness Reimbursement Program – Stay active, your way.
• On-Demand Mental Health Support – Access to Headspace and other wellness tools.
• Family & Future
• Paid Parental Leave – For both birthing and non-birthing parents.
• Traditional & Roth 401(k) – With a generous company match.
• Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.
• Growth & Recognition
• Online Learning Platforms – Fuel your professional development.
• Competitive Salary & Bonuses – Your contributions are valued and rewarded.

Equal Opportunity Employer

Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law.