Join Trulieve – Where Passion Meets Purpose

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If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit www.trulieve.com

Requisition ID: 21771

Remote Work Available: Yes

Job Title: Manager, eComm Marketing & CRO (Conversion Rate Optimization)

Business Unit: Digital Marketing

Location: East Coast Required (1 opening)

Reports To: Senior Manager, eComm Marketing, CRO (Conversion Rate Optimization)

Role Summary

The Manager leads eCommerce merchandising across the Trulieve website and mobile app, using customer behavior, category, assortment, inventory, promotional, and performance data to improve how customers discover and shop products. This role translates insights into digital merchandising and conversion opportunities, optimizes key entry points and landing pages, and leads a team of eCommerce Merchandising Specialists and Coordinators.

Responsibilities

• Lead eCommerce merchandising across the website and mobile app, using category, assortment, inventory, promotional, and customer shopping data to determine how products are organized, prioritized, promoted, and discovered in the digital store.
• Use GA4 and digital analytics to understand how traffic enters and shops the website, optimizing key landing and entry pages as “mini stores” with relevant products, categories, promotions, and clear paths to shop.
• Identify and prioritize opportunities across product discovery, browse, search, cart, and checkout that make it easier for customers to find products, build their basket, and complete an order across the website and mobile app.
• Turn customer and business performance insights into merchandising actions across promotions, content, product placement, and customer experience in partnership with Web Content, Merchandising, CDP, Creative, and Retail Marketing.
• Direct digital store presentation and product discovery, including product ranking, categories and collections, promotional placement, onsite search, and navigation, aligned to state assortment, inventory, and promotional priorities.
• Establish and monitor digital store KPIs across traffic, conversion, revenue, basket, product, search, and customer engagement to identify performance trends, growth opportunities, and recommended actions for leadership.
• Lead and develop the eCommerce Merchandising team, setting priorities, operating standards, and quality controls to ensure pricing, promotions, product information, and digital merchandising are accurate, timely, and compliant.

QUALIFICATIONS

Preferred: Bachelor's degree in Marketing, eCommerce, Business, Analytics, or a related field (or equivalent experience).

Required: Minimum 5 years of experience in eCommerce, digital marketing, merchandising, CRO, or analytics, including 2+ years leading people or leading work through others.

Required: Hands-on experience with web analytics (GA4 or similar), A/B testing frameworks, and customer journey analysis across web and mobile app.

Required: Familiarity with eCommerce and content platforms such as Adobe Commerce (Magento) and Adobe Experience Manager (AEM), and with product information management.

Preferred: Experience in retail, CPG, healthcare, or other highly regulated industries; experience with Power BI, Snowflake, customer data platforms, onsite search optimization, and personalization.

Strong analytical and storytelling skills, with the ability to turn data into clear recommendations for senior leaders. Detail-oriented with excellent problem-solving skills. Effective communication, collaboration, and organizational skills. Ability to work in a fast-paced and dynamic work environment. Flexibility of hours – some nights and weekends required.

Trulieve job description is not designed to contain all activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

Trulieve is an equal-opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Please apply directly through our official careers site or authorized recruitment channels. Using third-party application services may create issues with your applicant profile and lead to processing delays.

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.