About KodeKloud

KodeKloud is a fast-growing EdTech SaaS company dedicated to transforming the way businesses and individuals upskill in DevOps, Cloud Computing, and AI through hands-on, real-world labs.

Trusted by over 1.5 million users worldwide and ranked #4 on the Straits Times’ list of fastest growing companies in 2024, KodeKloud champions a remote-first workforce, allowing team members to work from anywhere. We are passionate about creating a culture of learning, collaboration, and growth.

Role Overview

We’re hiring a Manager, Lifecycle Marketing to own the strategy and execution of campaigns that grow activation, conversion, retention, reactivation, and lifetime value (LTV) across KodeKloud’s user base.

This is a cross-functional role for someone who thinks in journeys and cohorts - partnering closely with our Acquisition, Retention, and Product Marketing leads to plan and run campaigns across the full user lifecycle, from a new signup’s first win to re-engaging lapsed users and growing long-term value. You’ll set the goals, shape the roadmap, orchestrate personalized campaigns and turn the lifecycle into a measurable growth engine across every channel.

• 6 - 8 years in lifecycle, growth, retention, or CRM marketing, including hands-on ownership of campaigns that measurably improved activation, retention, or LTV.
• Strong command of the full user funnel and lifecycle metrics - activation, engagement, retention, reactivation, churn, and LTV - with a track record of moving them.
• Proven ability to plan and run multi-channel campaigns (email, push, in-app, web) rather than focusing on a single channel.
• Experience partnering cross-functionally with acquisition, retention, product, and product marketing teams to plan and execute campaigns.
• Hands-on experience with lifecycle, marketing-automation, or CRM platforms such as MoEngage, CleverTap, or HubSpot, including segmentation and triggered journeys.
• A structured, experiment-led approach to growth, with real A/B testing experience and the ability to turn results into repeatable playbooks.
• Strong analytical skills - comfortable turning campaign and cohort data into clear reporting, insights, and decisions.
• Excellent project and stakeholder management, with the ability to run multiple campaigns to deadline across teams and time zones.
• Experience marketing to engineers, DevOps, Cloud, AI, or technical upskilling audiences is a strong bonus.

What Success Looks Like

• Activation, conversion, retention, reactivation, and LTV trend upward, driven by well-planned lifecycle campaigns.
• Lifecycle, acquisition, retention, and product marketing operate as one coordinated motion with shared goals.
• Campaigns across every channel ship on time and are grounded in clear segmentation and testing.
• Lapsed and at-risk users are re-engaged through effective win-back and reactivation programs.
• Decisions are backed by data, with insights from every campaign feeding stronger future ones.

100% remote culture, work from anywhere, anytime.

Be part of a mission-driven company helping millions upskill in DevOps, Cloud, and AI through hands-on learning.

Opportunity to shape the voice of a fast-growing global brand.

Collaborative, fast-paced, and creative work environment.