Head of performance marketing

About Dearest Care

Navigating healthcare alone is quickly becoming a thing of the past, just as representing yourself in court would seem unthinkable today. For decades, only those with resources could confidently move through the healthcare system, supported by private help to interpret plans, contact doctors, follow up on referrals, decipher bills, and ensure nothing was missed. Most people were left with automated phone trees, complex portals, and overwhelming paperwork. Dearest Care is changing that. We equip every patient with a dedicated advocate who helps them unlock and utilize the healthcare support available to them, coordinating care, removing barriers, explaining benefits, managing next steps, and providing ongoing support. We're not replacing the human relationship with software; we're building the scalable platform that enables it. Our advocates are empowered by AI tools, clinical workflows, and operational systems, helping them deliver care with speed, empathy, and consistency. Patients need advocates. Advocates need tools. Health plans need outcomes. We're engineering the infrastructure that brings all three together. We're a mission-driven, fast-paced team committed to creating a new, essential category in American healthcare. We believe that in twenty years, having a patient advocate will be standard—and we're focused on serving the people who need one most.

About the Role

Dearest Care is seeking a Head of Performance Marketing to help build and scale one of our most important growth channels. This role is ideal for someone who thrives inside ad accounts, understands the relationship between creative and performance, and believes the best paid social teams blend media buying and messaging. You will turn Dearest Care’s story into a high-performing acquisition engine across Meta and emerging paid social channels. You will be responsible for campaign strategy, budget pacing, creative testing, measurement, and ongoing optimization. You’ll collaborate with creative, analytics, product, customer experience, and leadership to ensure our acquisition efforts generate not only on-platform efficiency but truly qualified patients, high-intent leads, booked conversations, retained members, and long-term business value. This is a hands-on role. You should be comfortable building campaigns, analyzing performance data, briefing creative teams, diagnosing funnel issues, and making daily optimization decisions.

What You’ll Do

• Lead paid social performance across Meta: campaign strategy, account structure, audience testing, budget management, creative testing, and ongoing optimization.
• Build a system where message, creative, audience, landing page, lead quality, and downstream conversion are all connected and optimized—not just platform metrics.
• Transform Dearest Care’s positioning into scalable ad concepts that convey advocacy as clear, urgent, trustworthy, and accessible.
• Work with creative and brand teams to identify resonant messages, breakthrough hooks, and which creative themes to expand, retire, or refine.
• Establish a repeatable creative testing process: developing briefs, reporting performance, capturing learnings, and making recommendations.
• Analyze the full-funnel: impressions, CTR, CPC, CVR, lead quality, booked appointments, show rates, enrollment, retention, and lifetime value.
• Partner with analytics to maintain clean tracking, consistent KPI definitions, valid attribution, and disciplined reporting.
• Own measurement hygiene for paid social: Pixel, CAPI, event mapping, UTMs, conversion signals, and quality feedback loops.
• Align with conversion, lifecycle, and product teams to ensure a seamless experience from ad to post-click.
• Diagnose where performance issues arise—creative fatigue, audience saturation, landing page issues, lead quality, tracking, or offer/message mismatch.
• Test new paid social channels (TikTok, Snapchat, YouTube Shorts, or others) and evaluate their performance potential.
• Translate channel performance into actionable recommendations for leadership and cross-functional teams.
• Establish reporting rhythms, testing priorities, documentation, and decision rules for paid social.
• Manage and mentor junior team members or external partners as needed as the team grows.

What You Bring

• 3–6+ years of hands-on paid social experience, including managing substantial budgets for Meta and Google campaigns.
• Experience with significant monthly or annual spend, ideally in high-growth startups, consumer healthcare, insurance, lead generation, marketplaces, fintech, or other high-consideration categories.
• In-depth understanding of Meta and Google campaign architecture, optimization mechanics, budget pacing, bidding, creative testing, and audience strategy.
• Track record of optimizing toward true business outcomes—not just low CPAs or cheap clicks.
• Strong creative judgment and the ability to analyze, critique, and suggest improvements for ad messaging and targeting.
• Proficiency with both quantitative (data, funnel metrics) and qualitative (patient feedback, call outcomes, creative insights) performance signals.
• Experience managing tracking and measurement: Meta Pixel, CAPI, UTMs, attribution windows, event definitions, funnel reporting.
• Ability to communicate results and strategy clearly to non-marketers, without jargon.

Preferred: Background in lead generation, healthcare, Medicare, insurance, benefits, home care, financial services, or other trust-heavy consumer sectors. Bonus: Paid social experience on TikTok, Reddit, YouTube, or similar channels. Proactive ownership, drive for continuous improvement, and willingness to move quickly and iterate. Excellent taste, clear written communication, and demonstrated empathy for patients, caregivers, older adults, and families navigating healthcare.

Why Join Us

Dearest Care is building the infrastructure that makes patient advocacy accessible at scale. Historically, only the wealthy had support navigating healthcare. That’s changing: new reimbursement models and AI-driven operations make high-quality human advocacy possible for all—without sacrificing the human connection that makes advocacy work. Paid social will be one of the key ways this new category becomes visible to those who need it most. You'll play a vital role in defining how Dearest Care explains patient advocacy, efficiently acquires patients, and develops a growth system based on trust, clarity, and measurable results. This is a unique opportunity to own a critical acquisition channel at an early, category-defining healthcare company.

Applicants must be based in the United States.

Up for the Challenge? We would love to meet you.

Fradulent Recruitment Advisory

Dearest Care will never ask for bank details, payments, or sensitive financial information during the hiring process. We will never extend an offer without an interview. Legitimate recruiting communications come only from official Dearest Care channels. Please report any suspicious outreach to our team.