Head of marketing

Pricing I/O is a fast-growing pricing consultancy and coaching practice, hyper-focused on helping B2B SaaS and Tech companies monetize value.

Our team of high performers is dedicated to helping growth-stage software companies capture more value and shift pricing from guesswork to a framework. Our interactive and hands-on approach is proven across hundreds of software businesses and teaches companies how to price for tomorrow while solving for today.

DESCRIPTION

The Head of Marketing is a senior, hands-on leader who owns Pricing I/O's brand, positioning, and go-to-market strategy. Reporting directly to the CEO and sitting on the leadership team, this person will take part in leadership-level business decisions and help shape where Pricing I/O goes next, not just how it's marketed. This role will build and scale the marketing function from the ground up: sharpening how Pricing I/O tells its story, generating demand for our services, and leading go-to-market for new offerings such as Currv, our evolution from a project-based consultancy into a continuous, managed pricing partner.

This role is approximately 50% leading the marketing function (strategy, planning, and building the team) and 50% hands-on execution. You'll be the senior marketing subject-matter expert on the leadership team, and you should be comfortable making recommendations and operating independently without an established marketing playbook.

This is a remote position, with occasional in-person team offsites.

RESPONSIBILITIES

• Own brand positioning & messaging: Partner with leadership to build and refine Pricing I/O's core messaging and competitive positioning — including how the company differentiates its human expertise in an increasingly AI-saturated market.
• Lead go-to-market for new offerings: Drive go-to-market strategy and execution for new products and services, including the Currv launch — audience targeting, messaging, launch planning, and cross-functional coordination.
• Drive the website & digital presence: Own the strategy behind Pricing I/O's website, ensuring clear calls-to-action and persona-specific paths for both champions and economic decision-makers.
• Revamp service packaging: Lead the redesign of Pricing I/O's service packaging into clearer, more modular engagements (e.g., bite-sized offerings like a “Competitive Sprint”).
• Build lead nurture & lifecycle marketing: Evaluate and implement nurture and lifecycle tooling (e.g., Customer.io), and design behavioral trigger campaigns that move leads through the funnel.
• Own marketing metrics & reporting: Define and build out the marketing KPIs that feed the leadership dashboard, and use data to guide strategy and prioritization.
• Manage the marketing tech stack: Own the marketing tech stack (e.g., HubSpot), ensuring the team has the tools and access needed to execute efficiently.
• Build & lead the marketing function: Hire, mentor, and grow a high-performing marketing team as Pricing I/O scales.
• Partner cross-functionally: Work closely with the Client Growth/Sales team, Delivery, and executive leadership to ensure marketing efforts support pipeline generation and the overall client experience.

WHAT SUCCESS LOOKS LIKE IN YOUR FIRST 6-12 MONTHS

• Currv is launched successfully, with clear positioning, messaging, and a launch plan carried out across channels
• The website has stronger conversion paths, with clear calls-to-action and persona-specific journeys for champions and economic decision-makers
• Lifecycle and nurture infrastructure is live, with behavioral trigger campaigns moving leads through the funnel
• Marketing KPIs are defined and feeding the leadership dashboard
• A repeatable demand-generation engine is producing predictable pipeline for the Client Growth team
• You've assessed what the function needs and recommended the next marketing hires

SKILLS AND EXPERIENCE

• 7–10+ years of B2B SaaS marketing experience, including experience leading marketing strategy, programs, or teams
• Proven experience owning brand positioning and messaging, and translating it across web, sales enablement, and campaigns
• Experience leading go-to-market for new products, services, or major repositioning efforts
• Strong grasp of marketing analytics, with experience defining and reporting on KPIs
• Familiarity with marketing and lifecycle tools (e.g., HubSpot, Customer.io, or similar)
• Polished written & verbal storytelling skills, with a sharp eye for brand and design
• Confident, ambitious, a positive attitude, humble, and open to feedback
• Comfortable operating with ambiguity in a small, fast-growing services company: sense of urgency without sacrificing quality
• Bachelor's degree; MBA preferred

WHAT WILL MAKE YOU STAND OUT

• You may currently be a Head of Marketing, Director, Senior Manager, or Manager, or an experienced marketing leader who is ready to take full ownership of a function. Your readiness for the step up matters more than your current title.
• Direct experience with pricing, packaging, or monetization strategy — as a practitioner, or as a client of a pricing consultancy
• A track record of building a marketing function from the ground up at an early-stage B2B SaaS or professional services company
• Experience partnering directly with a Founder/CEO
• Genuine belief in Pricing I/O's mission and business model

ABOUT THE JOB

This is a 100% remote position, with occasional in-person team offsites. The perks are outstanding, and the compensation is commensurate with experience.

Position Type: Full-time

Compensation: $150,000-$180,000 base salary per year

Bonus: 10% based on individual and company performance

Comprehensive benefits, including wellness stipend, medical, dental, vision, and 401(k)

Paid time off: vacation, sick leave, and wellness flex days

Reports to: CEO and Founder

Pricing I/O is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other legally protected characteristic.