Head of growth / senior growth manager

About the Role

Lead growth across demand generation, product marketing, and sales enablement at a remote-first B2B SaaS company focused on referral and user-led growth. You will own the funnel from campaign strategy through closed-won and build the automation and measurement systems that support the company's growth.

What You'll Do

• Plan and run integrated campaigns for product launches, category events, and company announcements.
• Build and optimize demand generation across paid, owned, and earned channels, measuring pipeline from first touch through closed-won.
• Run a flagship industry awards program and activate community opportunities for distribution and brand building.
• Grow a micro-influencer program with industry practitioners, investors, and software operators.
• Build automated workflows, integrations, and AI-enabled systems connecting CRM, product data, and marketing channels.
• Use Claude or similar AI tools to reduce manual work and document workflows for team reuse.
• Set up tracking and reporting, and develop product positioning, launch plans, customer stories, newsletters, website updates, and sales enablement materials.
• Work closely with leadership and teams across content, partnerships, design, product, and sales.

What We're Looking For

• Six to eight years of experience in a high-growth environment, ideally in B2B software, with ownership of growth, content, or demand generation.
• A track record of demand generation or content programs that produced measurable pipeline.
• Hands-on experience building technical growth, marketing automation, analytics, data, or AI-enabled workflows.
• Proficiency with Claude or similar AI tools, including familiarity with skills, plugins, and workflow automation.
• Strong technical fluency with marketing automation, CRM, analytics, and CMS tools such as Framer or Webflow.
• Experience in B2C growth, with PLG, referral, or word-of-mouth experience also valuable.
• SEO or GEO experience, strong design judgment, and clear, persuasive English writing.
• Organized and autonomous, with the ability to discuss technical topics with engineering teams.

Compensation & Benefits

Base salary is €100,000 to €120,000 annually, with flexibility up to €130,000. Equity is offered through a virtual stock option plan. Visa sponsorship is not available.

Location

Remote, with required availability within CET plus or minus three hours. Eligible locations are not specified.