Head of growth marketing

About the role: We’re seeking a strategic, results-driven global Head of Growth Marketing. This pivotal hybrid role blends hands-on program development with data-driven leadership to generate growth on the Hedera network. The ideal candidate will be a seasoned web3 professional with experience managing a high-impact global events program and team, while overseeing and optimizing marketing operations (i.e., tech tools and lead management processes) to deliver measurable outcomes. You’ll play a critical role in growing this new growth marketing function and Hedera’s presence in the web3 ecosystem. This global hybrid role is ideal for a marketer who thrives at the intersection of demand generation and marketing process and infrastructure. As one of the world’s leading institutional-grade public DLT networks, Hedera uniquely sits at the intersection of enterprise and DeFi. Our client is a marketing Agency of Record to Hedera Council and manages the Hedera brand and all marketing channels. Thus, this role requires strong customer-facing skills and an understanding of the decentralized crypto market (as it relates to managing multiple, separate entities).

Roles & Responsibilities:

• Growth Marketing Strategy & Execution
  • Develop and execute the global field marketing strategy with a heavy focus on events and initiatives that align with the GTM strategy
  • Plan, execute, and manage regional marketing campaigns and events (IRL and virtual), including hosted events (i.e. half day and annual user conference), tradeshows and side events, meetups, hackathons, and community-led initiatives
  • Build and nurture relationships with local web3 communities, influencers, developers, and partners to amplify brand presence
  • Identify target audiences, segment CRM, develop campaign/event messaging for digital and social media, as well as project management of the events.
  • Collect feedback and performance data from field initiatives to inform broader marketing strategy
  • Partner with business development, developer relations, product, and ecosystem teams to identify key markets and tailor regional campaigns that resonate with local audiences
  • Manage and grow a team of field marketers, event coordinators, and marketing operations professionals
  • Management of a third-party event management agency and products
• Marketing Operations
  • Own and optimize the marketing tech stack to ensure smooth campaign execution and reporting
  • Leverage AI tools for automation and operational efficiencies and be the marketing team “AI Center of Excellence’ and guide them on how to leverage AI tools (new and existing) to be more efficient
  • Develop and implement lead generation workflows, campaign tracking, and data hygiene practices
  • Monitor marketing KPIs across channels; build dashboards and deliver insights that support decision-making
  • Partner with cross-functional teams to streamline campaign planning, execution, and ROI measurement
  • Build a marketing operations framework to track performance metrics, campaign ROI, and team productivity, including procurement of AI tools
  • Develop internal processes and playbooks to streamline campaign planning, execution, and reporting
  • Manage a third-party implementation partner for CRM and Marketing Automation Tool (HubSpot) to scrub the database and improve lead funnel hand-offs
  • Tracking and analyzing the performance of campaigns in CRM
• Team Leadership
  • Recruit, manage, and mentor a high-performing global growth marketing and operations team
  • Hire a dedicated Marketing Operations Manager to join the Growth marketing team
  • Foster a culture of experimentation, continuous improvement, and performance accountability

Qualification Requirements:

• 5–7 years in marketing, ideally with 1–2 years in a strategic or leadership-adjacent role in web3
• Strong ownership of global field/event marketing campaigns with measurable results
• Strong understanding of the web3 landscape, including enterprise, L1 ecosystems, and dApps
• Experience with AI tools for campaign automation or analytics
• Understanding of AI tools, marketing operations, analytics, and process optimisation
• Excellent project management skills, attention to detail, and cross-functional collaboration skills
• Demonstrated growth mindset and interest in stepping into leadership
• Strong written and verbal communication; ability to translate complex concepts into accessible messages
• Demonstrated success in running integrated regional marketing programs that drive user growth and community engagement
• Comfortable operating autonomously in a fast-paced, startup environment

Compensation & Package

• Equity & Tokens
• Performance Bonuses
• Health insurance & 401k for US employees only.

Interview Process

• Recruiter / HR Call
• Hiring Manager Interview
• Technical Interview
• Hiring Manager Interview
• Final Interview