Head of brand & content

100% Remote (US or Canada) · Full-Time · Eastern Time hours

You’ll lead brand and content for our founder and CEO, Vivian Weyll, and for Aria InsurTech. You’ll own the ideas. You’ll research the industry and what’s working in content, come up with concepts with our founders and turn them into creative briefs. Then you’ll run the shoots and the editors who bring them to life.

Compensation

$100,000 – $140,000 CAD / year, based on experience

Key Benefits

• Fully remote. Work from anywhere in the US or Canada.
• Work with a founder who has 150,000+ IG followers and is known as one of the top sales influencers in the industry.
• Freedom to innovate on content strategy and ideas.
• Test new formats and new platforms, with a budget for experiments.
• You’ll join a company on the path to major growth.
• Your role can grow as the company grows.

Who this is for

• You do deep industry and content research before you pitch an idea, then turn the best ones into a brief
• You want to be plugged into a founder day to day and come up with ideas on the fly
• You have taste, and you notice patterns in what’s working before others do
• You know what’s working on every platform right now, and you spot a trend before it peaks
• You know why a video loses people in the first three seconds, and how to fix it
• You can tell a founder exactly what to film, what to say and how to say it
• You want to see your content show up in sign-ups and sales

Our Core Values

We hire for these values, we manage by them, and we part ways with people who break them.

• Relentless Accountability — We take full ownership of our work and results, with no excuses and no blaming others.
• Uncompromising Execution — We move fast and do excellent work, and if it isn’t excellent, it isn’t done.
• Bulletproof Integrity — We’re honest, and we do the right thing even when it’s hard.

We’re building to become the number one platform for life insurance agents in North America. Aria InsurTech was started by life insurance agents, for life insurance agents. We help agents find clients and grow their business. Agents use our platform to buy leads, which are people interested in buying life insurance. They can also join our training programs, which teach them how to turn those leads into sales. Our CEO, Vivian Weyll, sold life insurance herself and built a team of 56 agents. Our training is built on her system. You’ll fit here if you take ownership of your work and want to grow with the company.

Responsibilities

• Own the brand and content strategy for Vivian’s personal brand and for Aria InsurTech across all social media platforms.
• Research the industry and what’s working in content, and turn it into ideas.
• Work with our founders day to day to come up with top-of-funnel ideas that build the brand.
• Build a creative brief for every piece: the idea, the angle, the hook, the format and the references. You own the idea from brief to post.
• Spot trends early, decide fast which ones fit our brands, and brief the right ones the same week.
• Tell Vivian what’s working and what she needs to film. Plan the recording days and direct her on camera.
• Coordinate the editors and designers: review the edits for reels and YouTube videos, direct the design of posts and thumbnails, and keep every piece on schedule.
• Keep a content calendar at least one month ahead, planned around our webinars and launches.
• Test new formats, hooks and platforms, and turn what wins into formats we can repeat.
• Track watch time, shares, saves, follows and sign-ups every week, make more of what works, and report to the Marketing Director.

The Role — Head of Brand & Content

You run social strategy, build the creative briefs and make sure every piece gets made. You’re part strategist and part operator. You work with our founders and Marketing Director, and you’re responsible for how the content performs.

Strategy

Decide what each brand says, on which platforms, how often and in which formats.

Ideas and briefs

Research the industry and what’s working in content, come up with ideas with our founders, and turn each one into a brief. You own the idea.

Trends

Know what’s working on each platform right now, spot trends early and adapt the ones that fit our brands.

Directing Vivian

Tell her what’s working and what she needs to film, and run the recording days.

Execution

Coordinate the editors and designers, review their work and keep everything on schedule.

Why it matters

Agents find us through Vivian and our content. When it works, more agents sign up, join our webinars and buy, and the whole company grows.

Requirements

• 3+ years leading a content or creative team.
• You’ve done this before. You’ve grown a founder’s or creator’s personal brand on Instagram and short-form video, and you can show the numbers.
• Research and ideas. You do deep industry and content research and come up with your own ideas. No AI in the ideas phase.
• Creative briefs. You write briefs that editors and designers can run with: the idea, the angle, the hook, the format and the references.
• Trend recognition. You have taste and see patterns early. You know what each platform rewards right now, like watch time and sends on Instagram, and click-through and retention on YouTube.
• You understand editing. You know how editing works and you know how pacing, cuts, captions and sound change watch time.
• Directing on camera. You’ve planned shoots and directed a founder or creator on camera.
• Tracking KPIs. You know which numbers show whether content is working, like watch time, sends, saves, follows and sign-ups, and you track them closely.
• Tools. You’ve worked with Meta Business Suite, ManyChat, and project tools like Monday.com
• Bonus: You can edit videos yourself.

We move fast and hold a high standard. If that sounds like you, apply with links to content you’ve led and the results it got.