Company Description

At Bulletproof, we craft products to awaken the potential in every coffee afficionado. And we strive to help them transform and build confidence to own tomorrow. We pioneered a category that fused wellness and performance, and we believe now is the time to reclaim our place as one of the most recognizable, talked-about, and culture-shaping brands in health and nutrition.

We are a passionate, entrepreneurial team building products that deliver measurable performance — from pure, clean coffee to functional mix-ins. We’re distributed across eCommerce, Amazon, and retail partners nationwide, with a mission rooted in sustainability, high standards of product quality, and consumer trust.

Bulletproof is backed by Grupo Mariposa, one of the fastest growing food and beverage conglomerates in Latin-America and part of Bia Foods, a nourishing alliance – talent, companies, partners and brands connected to grow. Together, we’re expanding our reach while staying true to what matters: quality you can trust, benefits you can feel, and a daily routine that supports balance in body and mind.

At Bulletproof 360, Inc. (“Bulletproof”), we welcome candidates with different backgrounds and perspectives. We value and trust each other – including our differences – while remaining true to our mission of improving lives. We encourage a corporate culture of self-expression, asking everyone to be authentic to themselves. Our team brings together their unique perspectives, experiences, and passions in the work they do because we believe diversity makes us stronger, together.

Bulletproof aims to create a workplace that celebrates the diversity of our team at all levels of the workforce without regard to age, race, color, sex, national origin, religion, sexual orientation, veteran status, gender identity and/or expression, disability or any other laws. We strive to take steps in our recruiting practices by promoting diversity and fostering inclusion throughout our interview and hiring process, working toward the goal of a diverse and inclusive workforce.

Job Description

Bulletproof is seeking an experienced DTC Ecommerce Growth Lead for a three-month, full-time contractor engagement to provide interim leadership of Bulletproof.com while the current DTC leader is on leave.

This person will be responsible for maintaining business continuity, owning DTC performance, directing agency and internal execution, and identifying near-term growth opportunities across acquisition, retention, subscription, site conversion, merchandising and innovation.

This is not primarily a hands-on production role. The contractor will set priorities, make commercial decisions, challenge assumptions, connect execution to business economics, and hold partners accountable for results.

In summary, this is a three-month, full-time interim leadership assignment with real business ownership. The successful contractor will step into an established DTC business, lead performance and forecasting, oversee a specialized DTC agency, guide paid acquisition across Google and Meta, supervise an experienced ecommerce operator, and help identify the next sources of profitable growth. The expectation is to quickly understand the economics of the business, focus the organization on the few things that matter most, and leave behind a stronger operating system and roadmap than the one inherited.

Additional Information:

Hourly contract rate: $50-$75/hour

Weekly hours: 30-40 hours per week, planned to start ASAP.

This is a fully remote contract role; candidates can be located anywhere within the United States.

Key Responsibilities:

• Protect business continuity: Ensure forecasting, promotions, launches, site operations, retention programs, paid media and reporting continue without disruption.
• Own DTC business performance: Maintain clear visibility to revenue, margin, traffic, conversion, AOV, subscriptions, retention and acquisition performance, and proactively identify gaps versus forecast.
• Lead and hold the contracted agency accountable: Translate Bulletproof priorities into clear agency direction, manage scope and SLAs, prioritize work, challenge recommendations and ensure execution drives measurable business impact.
• Accelerate the path back to growth: Identify and validate the highest-value revenue opportunities across acquisition, retention, subscription, merchandising, CRO, product prioritization and innovation.
• Leave the business stronger: Provide documented learnings, decisions, outstanding risks and a prioritized forward roadmap for the returning DTC leader.

Qualifications

8+ years of experience in DTC ecommerce, growth or digital commerce, with prior ownership of a meaningful ecommerce P&L or revenue target.

Strong Shopify-based DTC experience.

Demonstrated performance marketing experience across Google and Meta.

Strong command of CAC, ROAS, conversion, AOV, contribution margin and LTV.

Experience with retention, lifecycle marketing and subscription businesses.

Experience managing external ecommerce/performance agencies.

Strong forecasting, commercial planning and analytical capability.

Experience in consumer products / CPG strongly preferred.

Additional Information

Grupo Mariposa's mission is to nurture growth and foster sustainability within the global food and beverage industry. We are committed to excellence through disciplined management, innovative practices and dynamic culture that embraces change.

Grupo Mariposa is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.