Director of product marketing

Bolster AI is changing how companies protect their brands and customers from digital threats. Our AI-powered platform detects and takes down phishing attacks, impersonation, online fraud, and other threats across the digital landscape.

We're tackling a massive and rapidly evolving problem, building innovative technology, and competing in one of the most exciting areas of cybersecurity.

The Opportunity

We're looking for an exceptional product marketing leader to help shape the next chapter of Bolster AI. This is a rare opportunity to own product marketing at a high-growth cybersecurity startup, working directly with our CMO and executive team to influence how we position our platform, compete in the market, and accelerate growth.

You'll be part strategist, part market expert, and part builder. You understand that the best product marketing doesn't start with messaging, it starts with understanding customers, competitors, market dynamics, and what actually drives buying decisions.

You've helped build and scale product marketing at an early-stage company before. You know how to create clarity from ambiguity, challenge assumptions, and turn market insights into business results. You're excited by the opportunity to own a function, work alongside an experienced CMO, and make a visible impact on the company's trajectory.

What You'll Do

• Shape our story: Own positioning, messaging, and differentiation that make Bolster stand out in a competitive cybersecurity market.
• Understand the market: Get close to customers, buyers, competitors, and industry trends to uncover insights that shape our strategy.
• Help us win: Partner with Sales to develop competitive strategies, compelling narratives, and practical enablement that improves deal outcomes.
• Bring innovation to market: Lead go-to-market strategy for new products and capabilities, from identifying opportunities to launching and driving adoption.
• Influence the business: Partner with Product and leadership to translate market insights into product and growth priorities.
• Build something great: Help define and scale the product marketing function, with the freedom to experiment, challenge assumptions, and make an impact.

Original thinking and creative mastery. You bring your own ideas, insights, and point of view to the table. You know how to leverage AI to accelerate great work, but never as a substitute for critical thinking, creativity, or deep market understanding. Your work reflects genuine expertise, not generic AI-generated content.

What You Bring

• 7+ years of B2B product marketing experience, including direct cybersecurity experience (required).
• Experience in a Series A/B or similarly fast-moving startup environment.
• Strong track record in positioning, competitive intelligence, sales enablement, and product launches.
• Deep understanding of cybersecurity buyers, markets, and competitive dynamics.
• An entrepreneurial mindset: you're proactive, resourceful, comfortable with ambiguity, and know how to turn ideas into action.
• The ability to think strategically and execute independently, with excellent communication and storytelling skills.
• Bonus: Experience in digital risk protection, threat intelligence, fraud prevention, brand protection, or adjacent markets.

Salary

$150,000 - $210,000 a year. This range reflects the anticipated base salary for candidates hired to work in California. Actual compensation will be determined based on factors including, but not limited to, relevant experience, skills, qualifications, education, geographic location (where applicable), and business needs. This position may also be eligible for incentive compensation, equity, and a comprehensive benefits package.

Location

Remote (U.S. only)

Work Authorization

Candidates must be authorized to work in the United States. We are not able to sponsor visas or provide employment-based immigration support for this position now or in the future.

Why Join Bolster?

Bolster is redefining fraud and brand protection. Our AI-driven SaaS platform detects and takes down phishing and scam sites in real time, protecting the world’s top brands and millions of consumers. Our culture values collaboration, curiosity, and ownership — every team member has a voice and an impact. We believe in building elegant, scalable solutions while maintaining a spirit of experimentation and fun.

Learn more about our cultural values: bolster.ai/about-us

What we offer:

• Excellent medical, dental, and vision insurance
• Flexible time off + paid holidays.
• Equity + 401(k) plan

Equal Opportunity Employer

Bolster is committed to fostering an inclusive workplace and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable law.