Director of Business Development at CertainPath

Full-Cycle B2B Sales | Individual Contributor | Virtual Sales

Base Salary: $125,000 | OTE: ~$250,000

About CertainPath

CertainPath is helping transform the future of the home services industry. We partner with independent HVAC, plumbing, electrical, and roofing business owners to help them grow stronger, more profitable companies through proven systems, coaching, training, technology, and a powerful member community.

About the Director of Business Development Role

As a Director of Business Development, you’ll own the full sales cycle—from identifying opportunities and building relationships to delivering compelling virtual presentations and closing new memberships.

This is a high-impact, quota-carrying role designed for someone who thrives in a consultative sales environment. You’ll partner with small and mid-sized business owners, uncover their challenges, understand their growth goals, and demonstrate how CertainPath’s resources, systems, and community can help them build more successful businesses.

You’ll be supported by marketing-generated opportunities, while also owning outbound prospecting efforts to build and maintain your personal pipeline.

What You’ll Do as a Director of Business Development

Own the Full Sales Cycle

• Manage the entire sales process from prospecting through signed agreement
• Generate new business through outbound prospecting, targeted outreach, and follow-up on qualified leads
• Conduct discovery conversations to understand business challenges, goals, and opportunities
• Deliver engaging virtual presentations that connect CertainPath’s value proposition to each prospect’s needs
• Present ROI-driven recommendations and guide prospects through the decision-making process
• Maintain consistent follow-up and drive opportunities to close

Drive New Member Growth

• Build relationships with independent business owners across HVAC, plumbing, electrical, and roofing industries
• Consistently achieve monthly sales targets by adding new members to the CertainPath community
• Maintain a strong pipeline of qualified opportunities
• Leverage Salesforce and sales tools to manage activity, forecasting, and performance

Be a Trusted Advisor

• Take a consultative approach to selling by asking strong questions, listening actively, and identifying opportunities for impact
• Develop expertise in the challenges facing home services contractors
• Clearly communicate how CertainPath helps businesses improve operations, profitability, leadership, and growth
• Build credibility with entrepreneurs and business owners making significant investments in their companies

Collaborate & Improve

• Partner with Business Development Representatives, Marketing, and Member Success teams to create a seamless experience
• Share insights on market trends, prospect feedback, and opportunities to improve the sales process
• Participate in ongoing coaching, training, and sales development

Successful Directors of Business Development:

• Consistently generate and close new membership opportunities
• Build and manage a healthy pipeline
• Deliver a high-quality consultative buying experience
• Meet or exceed monthly new member growth targets
• Operate with ownership, urgency, and accountability

What We’re Looking For

• 5+ years of successful B2B sales experience
• Proven track record meeting or exceeding sales goals in a quota-carrying role
• Experience managing a full sales cycle from prospecting to close
• Experience selling SaaS, memberships, consulting, business services, or other value-based solutions
• Experience selling to small business owners or entrepreneurs
• Strong ability to build pipeline through outbound activity and relationship development
• Experience delivering virtual sales presentations, demos, or consultations
• Strong communication, questioning, and storytelling skills
• Ability to sell value, ROI, and business outcomes—not just features
• CRM experience (Salesforce preferred)
• Training in consultative sales methodologies (Sandler, Challenger, SPIN, etc.)

You’ll be successful in this role if you are:

• A self-starter who takes ownership of results
• Competitive and motivated by performance-based goals
• Comfortable speaking with business owners and executives
• Curious, consultative, and skilled at uncovering needs
• Disciplined with follow-up, pipeline management, and sales activity
• Energized by helping entrepreneurs grow their businesses

Join CertainPath

This is an opportunity to make a direct impact—not only on CertainPath’s growth, but on the success of independent contractors across the country. If you’re a proven sales professional who loves building relationships, solving business problems, and closing meaningful opportunities, we’d love to connect.