Digital Marketing Specialist

Department: Marketing

Reporting to: AD, Digital and Partner Marketing

Compensation: $58K - $75K USD

Employment: Full Time

Location: USA - Remote

Who we are:

World Education Services (WES) is a non-profit social enterprise that supports the educational, economic, and social inclusion of immigrants, refugees, and international students. For 50 years, WES has set the standard for international academic credential evaluation, supporting millions of people as they seek to achieve their academic and professional goals. Through decades of experience as a leader in global education, WES has developed a wide range of tools to pursue social impact at scale. From evaluating academic credentials to shaping policy, designing programs, and providing philanthropic funding, we partner with a diverse set of organizations, leaders, and networks to uplift individuals and drive systems change. Together with its partners, WES enables people to learn, work, and thrive in new places. For more information about WES, please visit our website at www.WES.org.

About the Opportunity:

The Digital Marketing Specialist plays a critical role in supporting WES’s evolving digital marketing strategy. This position reports to the Associate Direct, Digital and Partner Marketing and focuses on day-to-day execution, reporting, and project management across SEM, SEO, and GEO (Generative Engine Optimization) and AI searchability initiatives. The Digital Marketing Specialist assists with high-impact projects such as webinars, conferences, podcast series, and e-commerce transformation.

Responsibilities:

• Manage and optimize SEM campaigns across Google Ads and other platforms.
• Implement SEO best practices for website content and landing pages.
• Support GEO and AI-driven search optimization strategies to improve global visibility and future-proof WES’s digital presence.
• Monitor campaign performance, analyze data, and prepare reports with actionable insights.
• Collaborate with the content team to design and produce digital marketing assets for multiple channels (website, paid ads, social media).
• Coordinate logistics, asset creation, and post-event reporting for applicant-facing webinars and major conferences.
• Assist in planning, scheduling, and execution of WES’s new podcast series, ensuring timely delivery and cross-team collaboration.
• Collaborate with internal teams on e-commerce transformation projects to align marketing strategies with new platform capabilities.
• Review and help fix Google Tags in Google Tag Manager to ensure accurate tracking and reporting.
• Executing, scheduling, and monitoring email campaigns to build engagement.

Your Experience:

Required

• Bachelor's degree in marketing, communications, advertising, business management, or in a related field preferred.
• At least 2 years' experience as a marketing specialist, or a similar role.
• Proven SEO experience.
• Strong understanding of SEM, SEO, GEO, and digital analytics tools (Google Ads, GA4, Tag Manager).
• Experience in gathering and interpreting customer experience information.
• Knowledge of online customer engagement platforms and channels.
• Exceptional interpersonal skills and a client-centered approach.
• Great organizational and time management abilities with the ability to handle shifting workloads and priorities.
• Experience reporting up and identifying trends or opportunities for process or improvement.
• Ability to both think strategically and execute tactically.
• Excellent verbal and written communication.
• Project work demonstrating understanding of digital user experience and technology platforms.
• Advanced computer proficiency.
• Proactive, self-starter who is comfortable working in a remote, fast-paced environment.
• Demonstrates adaptability when it comes to shifting priorities and change.
• Demonstrate strategic thinking driving campaigns, value propositions and managing multiple projects.
• Outcome-orientated, quantitative, and qualitative problem-solver; comfortable with ambiguity, displaying superb pattern-recognition abilities.
• Experienced working in a rapidly evolving, entrepreneurial, technology and service driven, client-focused environment.
• Action orientated individual, thinking, and leading “out of the box.
• Strong alignment with WES mission and values and demonstrates a growth mindset.

What We Offer:

Joining our team at WES means embarking on a purpose-driven career with a global impact, where you contribute daily to making a tangible difference in the lives of people worldwide. You'll thrive in an employee-centric environment, with access to learning opportunities, pathways for personal and professional development, and recognition of your achievements. Our inclusive, mission-driven culture values employees and focuses on investing in our people through our culture, people framework, and programming while offering the flexibility of remote work options.

• Work-Life Harmony: We believe that success is all about maintaining balance. Enjoy the freedom of remote work and flexible scheduling, paired with generous time-off policies designed to assist you in maintaining a healthy equilibrium between your personal and professional commitments. Our comprehensive wellness programs and work environment are focused on fostering your well-being.
• Rewards and Recognition: Your dedication and achievements are the cornerstone of our success. We recognize the importance of valuing your hard work which is why we offer competitive compensation, comprehensive benefits, and tangible rewards to celebrate your contributions.
• Professional Growth and Development: We are committed to nurturing growth within our team, recognizing that growth is essential to providing opportunities for career advancement and ongoing professional development. To prioritize your learning and success, we invest in comprehensive training programs and offer tuition reimbursement opportunities. We promote a culture of continuous learning that empowers you to thrive and evolve in your career.
• Innovation and Impact: Engage in work that directly transforms lives and empowers individuals and communities by expanding access to global educational and professional pathways. Join us in fostering a culture that values innovation, embraces new approaches, and leverages transformation to implement and drive impactful change.
• Community and Connection: Our team is made up of individuals from different cultures and backgrounds who have varying perspectives and ideas. Our diverse workforce reflects the global community we serve, and we take pride in it. We are committed to fostering a workplace where everyone feels valued, respected, and included. Experience the power of connection by participating in a range of activities, including employee-led resource groups, town halls, collaborative team events, meaningful volunteer opportunities, and initiatives that promote equity, celebrate diversity, and cultivate a strong sense of belonging within our organization.

Values:

• Opportunity - We open doors so people can build better futures.
• Inclusion - We become stronger, more creative, and more resilient when we embrace diversity.
• Equity - We uphold fairness and justice in our work and actions.
• Enterprising - We are resourceful, inventive, and driven.
• Expertise - We challenge ourselves to be the best at what we do.

Inclusive Recruitment Process:

We welcome all applicants, irrespective of their experience perfectly fitting the job description, as we value diverse and innovative viewpoints. At our organization, individuals who thrive in a culture of continuous learning and inclusive teamwork excel. We are committed to fostering an inclusive and accessible work environment where everyone feels valued, respected, and supported and welcome members of all backgrounds and perspectives to apply.

Our Commitment:

At World Education Services, we're committed to fostering an inclusive workplace that reflects the rich tapestry of our communities, both in the US and Canada. This commitment is underscored by our unwavering dedication to providing equal opportunities to all qualified individuals, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, or genetics. This commitment extends to every aspect of employment, from recruitment and hiring to promotions, training, and benefits. We comply with all applicable federal, state, and local anti-discrimination laws. For us, diversity goes beyond compliance – it's about embracing unique perspectives and cultivating an environment where everyone feels valued and empowered to reach their full potential.

If you encounter challenges accessing or using our career site due to a disability, you may request reasonable accommodation by contacting us via email at hiring@wes.org. Our Talent Acquisition team is dedicated to supporting qualified candidates by providing solutions that can meet their needs.

Please be advised that this email address is intended to receive and respond to inquiries concerning the accessibility of the online application system, and requests for assistance and accommodation during any part of the recruitment process. Résumés or applications sent to this email address will not be reviewed.

For more information about WES, please visit our website at www.WES.org.

This position is an existing vacancy and is currently open for hire.