Customer marketing manager

REPORTS TO:

Row 7 President

LOCATION:

Remote with up to 30% travel to retail partners

KEY RESPONSIBILITIES

Shopper Marketing Strategy & Planning

• Develop and own the annual customer marketing strategy, identifying key moments, accounts, and shopper audiences to prioritize
• Build retailer-specific marketing plans that ladder up to brand goals and align with each account's promotional and marketing calendar
• Translate Row 7's brand positioning and product stories into compelling, shopper-relevant messaging for the retail environment
• Bring a shopper mindset to internal conversations, advocating for how and why the shopper makes decisions at the shelf

Retail Marketing Programs & Activation

• Develop and manage retailer co-marketing programs, including digital and print media, in-store signage, seasonal campaigns, and brand moments
• Own the customer marketing budget and activation calendar, tracking spend against plan and reporting on program performance
• Manage the asset and approval process with retail partners, ensuring programs go live on time and on brand
• Measure program effectiveness using available data (syndicated data, retailer POS, retail media metrics) and translate results into actionable learnings

Retail Media & Digital Shelf

• Lead Row 7's retail media strategy across key accounts and platforms (Instacart, retailer e-commerce, sponsored placements)
• Ensure Row 7's digital shelf presence (images, copy, and content) is accurate, optimized, and consistent across all retail accounts
• Monitor digital availability and surface content gaps or issues to the appropriate teams

Brand-to-Shelf Content & Assets

• Develop the full suite of shopper-facing materials in collaboration with sales team: shelf signage, packaging callouts, seasonal POS, and on-shelf storytelling
• Ensure brand creative is adapted appropriately for retail contexts without losing what makes Row 7 distinctive
• Build and maintain a library of current, on-brand retail assets that the sales team can deploy efficiently

Sales Partnership & Category Storytelling

• Partner with the sales team to build category and brand narratives that earn shelf space and marketing support from buyers
• Develop compelling sell-in materials grounded in shopper data and brand strategy, including brand decks, new items presentations, and category stories
• Serve as the marketing voice in key account conversations, helping sales articulate Row 7's retail marketing vision

SUCCESSFUL CANDIDATES WILL HAVE

• 3-5 years of experience in shopper marketing, customer marketing, or retail marketing in food or CPG; natural or specialty food experience strongly preferred
• A strong understanding of the grocery retail landscape and how shoppers engage with products in a produce or perishables environment
• Experience developing retailer marketing programs and co-marketing activations with major grocery accounts
• Comfort using retail media metrics to inform strategy and tell compelling stories — you don't need to be an analyst, but you know how to use data
• Experience managing a marketing budget and measuring ROI on programs
• A strong creative eye and the ability to brief, guide, and evaluate marketing assets — you know what good looks like on shelf
• Strong project management skills
• Proficiency in Google Sheets and PowerPoint; familiarity with Instacart Ads, retailer media platforms, or digital shelf tools is a plus
• Genuine enthusiasm for food, agriculture, and Row 7's mission

DETAILS

Customer Marketing Manager position is a full-time, exempt role and reports to ROW 7’s President. This position follows a remote or distributed work model within the United States. Travel within the United States (30%). The target pay range for this role is from $90,000 - $105,000 per year. Benefits include: Generous Paid Time Off, Parental Leave, Volunteer Time Off, and Floating Holiday Programs. Up to 77% funded Health, Dental, and Vision Insurance. Health Flexible Spending Account (FSA). 401(k) eligible after three months of employment. Flexible Educational Reimbursement Program. Employee Discount on Row 7 Seed Products. Row 7 is committed to centering equity and justice in our work and community. We encourage LGBTQIA+, BIPOC candidates, and members of other historically marginalized groups to apply.