Crm product owner

The CRM Product Owner serves as the critical bridge between business strategy and technical execution, taking a high-level product vision and transforming it into a concrete, actionable technical backlog. In this role, the Product Owner represents the voice of stakeholders and end-users, ensuring that the development team builds scalable, high-value features on the CRM platform. This role bridges cross-functional teams, including sales, technology, supply chain, customer service, production, and administrative —to optimize business processes, enhance user engagement, and drive data integrity to enable the organization to make data-driven decisions.

The ideal candidate combines strong project management and business analysis expertise having deep knowledge of Salesforce platforms and an understanding of B2B processes specific to chemical manufacturing, including complex product portfolios, and long sales cycles. This position is not eligible for employer-sponsored work authorization; applicants must have unrestricted authorization to work in the U.S. for any company.

Key Responsibilities

• Lead end-to-end CRM projects, including system enhancements, integrations, and process improvements.
• Partner with stakeholders across sales, marketing, customer service, and operations to gather requirements and translate them into scalable Salesforce solutions.
• Manage project scope, timelines, budget, risk, and resource allocation using formal project management methodologies (i.e., Agile/SCRUM, Kanban, Waterfall, or hybrid).
• Oversee Salesforce customization, configuration, and integration with ERP and other enterprise systems commonly used in manufacturing environments.
• Drive adoption and user engagement through training, documentation, and change management strategies.
• Manage a backlog to ensure refinement, traceability and readiness for development.
• Partner with training teams to design change enablement plans, documentation, and communications that ensure smooth user adoption.
• Ensure data integrity, governance, and compliance with industry regulations (e.g., chemical safety and distribution standards where applicable).
• Monitor performance metrics and KPIs to continuously improve CRM system effectiveness and business outcomes.
• Act as the primary liaison between business stakeholders, IT teams, and external vendors or Salesforce implementation partners.
• Support sales operations, account management processes, and customer lifecycle management initiatives through training, troubleshooting, assistance, and regular interactions.
• Stay current on Salesforce platform updates and recommend enhancements aligned with business strategy.

Experience & Skills

• 3-5 years of direct project management experience managing product backlogs or business analysis specifically within a complex CRM ecosystem.
• Proven experience working in B2B environments, preferably within manufacturing, chemical, or industrial sectors.
• Mastery of Agile/Scrum or Kanban delivery methodologies and project tracking tooling.
• Strong understanding and application experience of Salesforce products (i.e., Sales Cloud; Service Cloud, Experience Cloud, Agentforce, Einstein, CPQ is a plus).
• High level understanding of the sales process experience.
• Experience integrating Salesforce with ERP systems (i.e., SAP, Oracle, or similar).
• Demonstrated ability to manage cross-functional teams and complex, multi-phase projects.
• Familiarity with chemical manufacturing processes, including order management, product traceability, (preferred).
• Strong communication, stakeholder management, and leadership skills.
• Excellent problem-solving, analytical, and organizational capabilities.
• Experience with project management tools (i.e., MS Project, Smartsheet).
• Understanding of supply chain, logistics, and distribution models specific to chemicals.
• Experience in generative AI for sales & customer operations is a plus.
• Experience supporting technical sales teams and complex product configurations.

Education / Certification Requirements

• Bachelor’s degree in: Business Administration, Marketing & Sales, or a closely related discipline.
• Master’s degree (MBA or related field) is a plus but not required.
• CSPO or PMI-ACP preferred, not required.