Creator in residence (social media & content)

lemlist is the sales engagement platform used by 40,000+ sales teams. Bootstrapped, profitable, and now moving upmarket. We ship a lot (AI dialer, MCP, lead finder…) and we want the world to feel it, not just read a changelog.

We're hiring a Social Media & Content Creator to become one of the faces of lemlist on social, alongside our founders, team and creators. You'll be on camera, write the copy, follow the trends before they peak and turn our launches into content sales people actually watch, share and laugh at.

Think of it as half creator, half marketer: you'll grow lemlist's accounts on Instagram, TikTok, LinkedIn and YouTube and your own, in collab, with LinkedIn as a core channel: you'll post there 3 times a week. The scope covers lemlist and claap, the AI sales intelligence platform we bought last year (same audience).

What your impact will look like

Within 3 months, you'll have:

• Defined lemlist's social voice and 3–4 recurring formats (skits, POVs, "reacting to", cold-call challenges, tutorials…) and tested them on IG, TikTok and LinkedIn
• Supported with success at least 2 product launches, from script to post, on lemlist's accounts and yours
• Built a consistent LinkedIn presence: 3 posts a week on your profile, many of them repurposed from your TikTok / IG videos
• Published your first YouTube tutorials on lemlist / claap use cases
• Worked with our Ads Manager to ship your first top-performing UGC ads

Within 12 months, you'll have:

• Made lemlist's social accounts a reference in the sales / GTM space: people follow us for the content
• Grown lemlist's and your own audience significantly, with a few recognizable series people quote back to us
• Become a recognized voice of the sales / GTM community on LinkedIn, posting 3 times a week
• Proven that social drives business (more people mentioning social platforms in "how do you hear about lemlist" signup form)
• Built a repeatable launch playbook on social, used for every major feature
• Pulled other lemlisters (sales reps, founders, PMMs) on camera so the brand isn't just one face
• Built, with our Ads Manager, a repeatable creative engine for paid: a steady flow of UGC-style ads, tested every month, with your best organic content turned into winning creatives

What you'll do concretely

Your time splits between two types of content: one that makes our product shine, one that makes our audience laugh and share.

1. Make our launches and key features impossible to miss
   • Turn every launch into a content moment. E.g. for our Parallel Dialer (reps call several prospects at once): an Instagram/TikTok skit, a LinkedIn post, a YouTube tutorial, a teaser before and a recap after
   • Show the product in action with 2 tutorials a month on how real teams use lemlist and claap ("How I book 10 meetings a week with lemlist", "My multichannel sequence in 5 min")
   • Pick up the phone yourself: film real (or AI-powered) cold calls with our dialer and turn the best moments into content
   • Move fast with Product Marketing: they bring the message, you bring the format. One round of feedback on the script, not five
   • Feed paid: every week, hand your best-performing videos to our Ads Manager and shoot UGC-style variations to test as ads
2. Create relatable, viral TOFU content that makes sales people laugh
   • Build 2–3 recurring characters or series people come back for. Think "the AE who always blames marketing", "SDR vs AI SDR", "cold call of the week"
   • Hijack trends early and adapt them to sales life before everyone else does
   • Find your material in real sales life: listen to calls in claap, hang out with our reps, collect the objections, fails and wins that make people say "that's literally me"
   • Bring lemlisters on camera (sales reps, our CEO, PMMs) so the brand has more than one face
3. Be a voice on LinkedIn
   • Post 3 times a week on your LinkedIn profile, in collab with lemlist
   • Repurpose smartly: many of your TikTok / IG videos can live on LinkedIn too. Adapt the hook, the caption and the format (native video, carousel, text post) so it feels made for LinkedIn
   • Engage with the community: reply to comments, react to other sales voices, join the conversations our buyers are having

In numbers

• ~10 short videos a week across lemlist's accounts and yours (IG, TikTok, LinkedIn), mixing original videos and platform-native cuts
• 3 LinkedIn posts a week on your profile (many repurposed from your videos)
• 2 YouTube tutorials a month
• 5–10 UGC-style ad variations a month (new hooks, same concept)
• A weekly 5-line recap: what worked, what didn't, what you'll test next

About you

Location: US or Europe. Based in the US, you'll bring our content as close as possible to our American audience. Based in Paris, you'll work side by side with our team and turn them into content too. We care more about the right profile than the zip code.

• English native (must-have): You write and speak the way our US audience does (French is a plus, not required).
• A creator already: you have your own audience (around 10k followers is a good signal) and you know what makes people stop scrolling
• Comfortable on camera: you can act, improvise and carry a video on your own. Being one of the faces of a brand excites you
• Fluent in social codes: you live on IG, TikTok and LinkedIn, you know the trends, the sounds, the formats and what's already dead
• LinkedIn-savvy: you know what works on LinkedIn, and that it's not just a TikTok copy-paste. Posting 3 times a week there sounds fun, not like a chore
• A strong writer: punchy hooks, captions, scripts and LinkedIn posts
• You get sales: ideally you've been in sales (SDR, BDR, AE) or close to it. You know the pain of a cold call and can make it funny
• Fast and hands-on: you shoot, edit and publish without waiting for a production team. AI tools are part of your workflow
• Data-minded: you look at what performs and iterate

This role is not

• UGC-only (reading scripts written by someone else)
• A writer / editorial content role
• A community manager scheduling posts

Bonus points

• You've made a video in the B2B / sales niche that went viral
• You've already done brand collabs with B2B SaaS companies

How to apply & recruitment process

How to apply: send us the links to 1) your LinkedIn 2) Instagram, TikTok or YouTube accounts with content you've created. No published content, no review. We won't consider an application without proven examples.

Screening call (30 min)

Business case (async) + live debrief (45 min)

Culture fit with the team

CEO interview

Reference check

Offer