COMPANY OVERVIEW

French Florist is a luxury floral brand redefining what it means to give and receive flowers, with a thriving e-commerce business and a growing network of brick-and-mortar boutiques. Rooted in beauty, craft, and care, we operate and express ourselves in a more elevated, differentiated way than others in the category—from the quality of our blooms to the tone of every customer touchpoint. As French Florist scales across digital and physical channels, we are building a brand that feels unmistakably premium at every turn.

ROLE SUMMARY

The Creative Director, Marketing leads campaign concepts, art direction, and day-to-day creative execution for French Florist’s Marketing team. This role turns the brand’s premium positioning into compelling campaigns, content, and sales materials, with clear ownership of the team’s work and routine creative approvals.

Reporting to the Chief Marketing Officer, this hands-on leader manages the Marketing creative team, including the Production Designer, and produces work alongside them. The role partners with the VP of Brand, Experience & Innovation, who owns company-wide brand identity, standards, and experience direction. Within those standards, the Creative Director has the authority to lead and approve Marketing creative without routing every asset through the VP.

KEY RESPONSIBILITIES

1. MARKETING CREATIVE DIRECTION

• Develop campaign concepts and creative direction that support Marketing priorities and express French Florist’s premium positioning
• Apply established brand standards across Marketing photography, art direction, typography, color, and copy, and recommend improvements in partnership with Brand, Experience & Innovation
• Own routine Marketing creative approvals within established standards; align with the VP of Brand, Experience & Innovation on exceptions or changes to foundational brand direction

2. CROSS-CHANNEL CREATIVE EXECUTION

• Lead creative for paid and organic campaigns, social, email, e-commerce content, product photography, sales collateral, and franchise and grand-opening materials
• Keep Marketing assets consistent across channels; contribute to packaging and retail projects when agreed with Brand, Experience & Innovation, which leads their overarching brand and experience direction
• Direct Marketing photo and video shoots and manage the creative work of external agencies, photographers, and vendors

3. TEAM LEADERSHIP & COLLABORATION

• Manage, mentor, and develop the Marketing creative team, including the Production Designer
• Partner with Brand, Experience & Innovation, Product, Technology, and Operations to translate agreed business priorities and brand direction into effective Marketing creative
• Support franchise stakeholders with brand-compliant creative assets and guidance for local activations and grand openings

4. PROCESS & QUALITY

• Lead creative assignments and approvals through the existing project-management process, with project management coordinating intake, schedules, dependencies, and delivery tracking
• Review Marketing creative for quality and brand consistency, resolve routine decisions independently, and flag scope or capacity conflicts early
• Manage approved creative budgets and vendors. Agree a staged handoff with the CMO and VP of Brand, Experience & Innovation covering active campaigns, team leadership, routine approvals, production work, and vendor relationships

QUALIFICATIONS

• 8+ years of experience in creative/brand direction, including at least 2–3 years in a Creative Director, Marketing or similar leadership role
• Proven experience building and expressing premium, consumer-facing brands—ideally in retail, DTC / e-commerce, hospitality, beauty, or lifestyle categories
• Experience directing creative across both digital and physical / retail environments
• Experience managing photo/video shoots and external creative partners (photographers, agencies, freelancers)
• Experience building or scaling creative for a multi-location or franchise business is a plus
• Portfolio demonstrating strong art direction and brand craft across multiple mediums

SKILLS & CAPABILITIES

• Exceptional taste and a sharp eye for premium visual craft
• Strong strategic thinking paired with hands-on execution ability
• Ability to translate brand strategy into compelling, consistent creative across channels
• Strong leadership, mentorship, and team-building skills
• Excellent collaborator across marketing, product, and operations
• Comfortable balancing creative ambition with the practical needs of a fast-growing, multi-location business

PHYSICAL REQUIREMENTS

• Primarily an office / studio-based role requiring extended periods of computer work
• Occasional travel to boutique locations, photo / video shoots, or franchise events
• Ability to attend and direct on-site photo / video shoots as needed

WHAT MAKES THIS ROLE EXCITING

This is an opportunity to lead the Marketing creative team for a growing premium brand built on beauty, craft, and care. The Creative Director will have real ownership of campaign ideas, creative quality, and the team’s development, with a strong brand foundation and close cross-functional partners to build from.

COMPENSATION AND BENEFITS

• $140,000 - $155,000/year + up to 10% bonus, assessed quarterly, based on performance
• Paid Time Off and Professional Development Stipend
• Employee stock option eligibility after one year