Creative copywriter

A Creative Copywriter will support creative strategy in developing multi-channel creative & copy that aligns with our clients’ overall brand strategies. This individual enjoys flexing their creativity and consistently levels-up the content and storytelling for a roster of primarily automotive clients.

A Copywriter thrives in an agile environment, has a passion for creating their best work, possesses a can-do attitude, and is a driven self-starter.

Essential Responsibilities:

• Write compelling, error-free content that aligns with client expectations and strategies.
• Develop engaging, on-brand copy across a broad range of mediums, including but not limited to:
• Direct Mail
• Shoot-Based Scripts (From Scratch & Repurposed)
• Radio Scripts
• Live Reads
• USP/Taglines
• Landing Page Copy
• Branded Marketing Copy
• Creative Brainstorming
• Social Media Shoot Concepts
• Choose/Create Quarterly Concepts for Clients
• Obtain VO from ElevenLabs as required by the process
• Research industry trends, terminology, and competitive landscape to demonstrate subject-matter expertise in your writing.
• Ensure projects are delivered on time and in line with the clients’ brands & expectations.
• Responsible for coordinating props with production team.
• Strong communication with team, account managers, editors, and client services to ensure we hit our flight dates.
• Make sure all scripts are submitted to pre-production on time, if applicable.
• Utilize project management system proficiently and keep all project statuses up-to-date.
• Help perform the Senior Copywriter role in their absence (proof, manage out of office list).
• Adhere to processes and procedures set forth by the Creative Leadership Team.
• Understand & utilize project management system to document all work and proofs.
• Communicate clearly and adhere to Stream’s 1-hour response policy.
• Take direction and feedback from management.
• Understand automotive compliance guidelines and regulations on creative execution.
• Attend monthly creative department meeting & weekly town hall.

Qualifications:

• Bachelor’s Degree in Marketing, Media, Journalism, Newspaper, or related field.
• 2+ years of experience in copywriting at an advertising agency, media company or high-profile brand.
• Experience in automotive a plus.

Skills & Experience:

• Up to date on the latest marketing trends.
• Professional, dependable, strong work ethic, detail-oriented, self-motivated.
• A visual thinker – envision copy on the page or screen, understand scanability and information hierarchy.
• Stay informed of current client & manufacturer campaigns and assist in the coordination of necessary content across multiple pieces.
• An eye for detail and a dedication to quality.
• Approaches problem solving proactively and in a professional manner.
• Work well under deadlines & perform multiple tasks simultaneously.
• Self-motivated with a high level of initiative and follow-through.
• Experience taking ideas and solutions from concept to implementation in a way that motivates consumers to fall in love with a brand, product, or idea.
• Conceptual mind able to collaborate with marketing teams, creative teams, and clients.
• Proven strength contributing to the creative process and providing strategic solutions.
• Finds a way continue to be creative & innovative in our regulated industry – strive for atypical automotive advertising concepts.