Cold Caller for Marketing Agency

Role Overview

Initiate contact with potential clients to generate new business opportunities. Introduce the digital marketing agency's services and value proposition. Qualify leads and schedule meetings for the sales team. Contribute directly to client acquisition efforts in a dynamic environment.

Responsibilities

• Conduct a high volume of outbound calls to prospective clients.
• Effectively communicate the agency's services and benefits to decision-makers.
• Identify and qualify sales leads based on established criteria.
• Schedule discovery calls and introductory meetings for the sales team.
• Maintain accurate and detailed records of all calls and interactions in a CRM system.
• Follow up on leads and inquiries in a timely manner.
• Collaborate with the sales and marketing teams to refine outreach strategies.
• Achieve daily, weekly, and monthly targets for calls and scheduled meetings.

Required Qualifications

• Minimum of 1 year of experience in cold calling, telemarketing, or a similar sales development role.
• Demonstrated ability to communicate clearly, concisely, and persuasively over the phone.
• Strong active listening skills and the ability to understand client needs.
• Self-motivated, with a proactive approach to generating leads.
• Resides in or near Albany, NY, United States.
• Basic proficiency with computer systems and standard office software.
• Any educational background is welcome.

Preferred Qualifications

• Experience working within the marketing or digital marketing industry.
• Familiarity with CRM software (e.g., Salesforce, HubSpot).
• A proven track record of meeting or exceeding call and meeting targets.
• Excellent organizational skills and attention to detail.

Benefits

• Opportunity to contribute to the growth of a digital marketing agency.
• Professional development and career advancement opportunities.
• Collaborative and supportive team environment.
• Potential for performance-based incentives.
• Work in Albany, NY.