Position Summary

The Social Media Manager is a hands-on content creator and strategist responsible for leading Hennepin Arts’ social media presence, building and maintaining connections with audiences and community partners, and strengthening the organization’s visibility across digital channels. This role proactively plans, creates, publishes and evaluates social content that supports Hennepin Arts’ programs, performances, mission and brand.

The Social Media Manager serves as the organization’s day-to-day social media expert, developing channel-appropriate content, identifying opportunities for engagement and ensuring Hennepin Arts is actively participating in relevant local and national conversations. The position works independently while collaborating closely with Marketing and Communications colleagues, internal departments, show representatives, community partners and other external stakeholders.

Responsibilities

Social Media (70%)

• Own Hennepin Arts’ organic social media presence and integrated content calendar across Facebook, Instagram, X, LinkedIn and planned roll-out of TikTok.
• Create and adapt platform-specific content from concept to finished asset, including copy, graphics, photography, mobile video, audio and short-form video editing, using Adobe Creative Suite or equivalent tools as appropriate.
• Lead social media planning for Hennepin Arts-presented shows and events, proactively working with marketing managers and show representatives to assess available assets, develop local content plans, secure approvals and communicate status.
• Implement Hennepin Arts’ social media strategy and content pillars tailoring content by channel.
• Manage social community engagement by monitoring comments and direct messages, responding to questions, addressing misinformation or inappropriate content, and actively participating in relevant local, community and national entertainment conversations.
• Build relationships and visibility through ongoing engagement with arts and culture organizations, sports organizations, community partners, city and state stakeholders, shows and industry sources.
• Establish and maintain a regular communication cadence with Development, Education and Workforce, and Programming, and execute contracted social media sponsorship deliverables in partnership with Development.
• Attend Hennepin Arts performances, programs and community activities as needed to capture timely original content.
• Use social listening and analytics to identify audience opportunities, measure performance against established engagement goals and develop reporting with the Director of Marketing and Communications.

Publicity (30%)

• Develop compelling media materials, including pitches, press releases, media advisories and other content for distribution to media outlets.
• Execute publicity campaigns and media outreach in coordination with the Director of Marketing and Communications.
• Build and maintain relationships with relevant media contacts through responsive, accurate and professional communication.
• Track and report publicity results and earned media value to help evaluate campaigns and identify future opportunities.

Requirements

Qualifications

• Bachelor’s Degree
• Three to five years of experience in social media, marketing, public relations and communications, preferably in the arts or nonprofit sector.
• or the equivalent combination of education and experience
• Demonstrated hands-on content creation ability, including the ability to independently produce finished social media content rather than solely develop concepts or direct others.
• Experience capturing quality mobile video, preferably using an iPhone or comparable device, with working knowledge of framing, lighting and capturing usable audio.
• Direct experience with Adobe Creative Suite, including Photoshop and Premiere, or equivalent professional creative and editing tools.

Knowledge, Skill, and Abilities

• Ability to create, adapt and edit visual, written and video content for different social platforms and audiences.
• Creative ability to develop innovative and engaging content and ideas.
• Excellent professional oral and written communication skills.
• Detail-oriented, reliable and able to demonstrate excellent follow-through.
• Ability to self-direct, take initiative and solve problems independently.
• Ability to work under pressure and manage multiple projects and deadlines simultaneously.
• Ability to work collaboratively across departments and with external partners to achieve organizational goals.

Physical Requirements

• Due to the nature of our work, employees may be required to work non-traditional business hours including evenings, weekends, and holidays
• Ability to lift up to twenty-five (25) pounds
• Ability to sit, walk, and stand for extended periods of time
• Ability to navigate multiple levels and areas within a venue
• Reasonable accommodations may be made to enable individuals with disabilities to perform the assigned and essential functions