Social media & events coordinator

Are you creative, organized, and passionate about social media and bringing people together? We're looking for a Social Media & Events Coordinator to help tell our story, connect with our community, and bring our dealership events to life!

This hands-on position supports both Bill Colwell Ford in Hudson and Colwell Motors of Mason City. You'll be responsible for creating engaging social media content, photographing vehicle inventory, coordinating events, and supporting marketing initiatives across both dealerships.

We're looking for someone who is creative, detail-oriented, dependable, and comfortable managing multiple projects. You'll work closely with our Marketing & Business Development Director and dealership teams to strengthen our online presence, promote our businesses, and create memorable experiences for customers and employees.

Responsibilities

Social Media & Content Creation

• Create, schedule, and publish engaging content across Facebook, Instagram, and other relevant social media platforms.
• Capture and edit photos and short-form videos featuring vehicles, employees, dealership activities, and community involvement.
• Create engaging Reels, promotional graphics, and other digital content.
• Develop and maintain a monthly social media content calendar for both dealerships.
• Write creative, engaging captions that reflect each dealership's personality and brand.
• Monitor social media engagement, respond to comments and messages as assigned, and identify opportunities to connect with our audience.
• Track social media performance and recommend ways to improve reach and engagement.
• Stay current with social media trends, platform updates, and content creation best practices.

Inventory Photography & Website Content

• Photograph new and preowned vehicle inventory on a daily basis, ensuring accurate, consistent, and high-quality images.
• Edit, organize, and upload vehicle photos to dealership inventory management systems and websites.
• Coordinate with sales and inventory teams to ensure vehicles are photographed promptly and online listings remain up to date.
• Create and update website content, including dealership promotions, service specials, community involvement initiatives, landing pages, and blog posts.
• Maintain consistent branding, image quality, and messaging across dealership websites and digital platforms.

Event Planning & Coordination

• Plan, organize, and execute dealership and community events, including Cars & Coffee, customer appreciation events, charitable initiatives, and community partnerships.
• Coordinate event logistics, including vendors, supplies, promotional materials, registrations, and schedules.
• Help manage event budgets, timelines, and communication with internal teams and external partners.
• Promote upcoming events through social media, website content, email, and other marketing channels.
• Capture photos and videos during events for social media and future marketing efforts.
• Coordinate internal employee appreciation activities, birthday celebrations, work anniversaries, recognition programs, retirement parties, and company gatherings.
• Assist with event setup, execution, and teardown as needed.

Marketing Support

• Collaborate with sales, service, and parts departments to promote dealership offers, services, and activities.
• Assist with recruitment marketing, including social media posts, job advertisements, and career events.
• Create promotional materials, flyers, signage, and other marketing assets.
• Help identify opportunities to highlight employees, customer experiences, and community involvement.
• Maintain consistent branding and messaging across marketing channels.
• Assist with additional marketing projects and administrative tasks as needed.

Qualifications

• Creative, enthusiastic, and comfortable generating new content ideas.
• Strong writing, communication, and organizational skills.
• Experience creating content for Facebook, Instagram, and other social media platforms.
• Comfortable taking photos, recording videos, and editing short-form content.
• Experience with Canva, CapCut, Adobe Creative Suite, or similar design and editing tools.
• Ability to manage multiple projects, prioritize deadlines, and work independently.
• Strong attention to detail and a willingness to take initiative.
• Comfortable collaborating with employees, customers, vendors, and community organizations.
• Proficiency with Microsoft Office, including Outlook, Word, Excel, and PowerPoint.
• Degree in marketing, communications, public relations, or a related field preferred, or equivalent relevant experience.
• Previous experience in social media management, photography, content creation, event planning, or marketing preferred.
• Valid driver's license and acceptable driving record.
• Automotive industry experience is not required. We're willing to train the right candidate who brings creativity, initiative, and a willingness to learn.

Schedule & Work Location

• Full-time and part-time applicants will be considered.
• Flexible scheduling options are available.
• Primary work location is Bill Colwell Ford in Hudson, Iowa, with occasional travel to Colwell Motors of Mason City.
• Occasional evening and weekend availability will be required for dealership and community events.

Comprehensive Full-Time Benefits

Eligible full-time employees enjoy a competitive benefits package, including:

• Consistent five-day workweek with flexible scheduling
• Paid time off
• Multiple health insurance plan options
• Health Savings Account (HSA)
• Dental and vision insurance
• 401(k) with company matching
• Short-term and long-term disability coverage
• Life insurance
• Flexible Spending Account (FSA)
• Competitive compensation
• Company clothing allowance
• Employee discounts on new and preowned vehicle purchases, parts, and service
• Modern, state-of-the-art facilities
• Dedicated employee breakroom with a kitchen

Benefits for part-time employees may vary based on eligibility.

Why Join Our Team?

Bill Colwell Ford is a family-owned dealership located in Hudson, Iowa, just outside Waterloo and Cedar Falls. We've proudly served the Cedar Valley since 1984, building lasting relationships with our customers, employees, and community.

Our dealership family has grown to include Colwell Motors of Mason City, and we're excited to continue expanding our presence and community involvement across North Iowa.

We believe in supporting our employees, giving back to the communities we serve, and creating a workplace where people can grow and make a difference.

As our Social Media & Events Coordinator, you'll have the opportunity to bring creative ideas to life, work with a variety of departments, and play an important role in sharing what makes our dealerships special.

Ready to Join Our Team?

If you love social media, enjoy planning events, have an eye for photography, and want a position where no two days are exactly alike, we'd love to hear from you! Apply today with your resume. We also encourage applicants to share examples of social media content, photography, videos, or events they've helped create. Bill Colwell Ford is an Equal Opportunity Employer. We are committed to providing equal employment opportunities in accordance with applicable federal, state, and local laws.