Position Summary

This role is not eligible for immigration sponsorship.

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

We are seeking a strategic, data-driven Senior Manager of B2B CRM & Marketing Automation to lead the evolution of our digital customer engagement, marketing automation, and lead management capabilities. This role will help architect the digital demand journey—connecting media, content, web experiences, lead capture, marketing automation, CRM, and sales activation into an integrated B2B growth engine. The ideal candidate combines strategic thinking with strong operational expertise and understands how digital experiences work together to attract prospects, capture demand, nurture relationships, identify buying signals, and ultimately generate pipeline.

This leader will partner closely with Sales, Integrated Marketing, Digital, Creative, Analytics, Product Marketing, Technology, and external partners to develop scalable customer journeys that improve engagement, strengthen marketing-to-sales connectivity, and deliver measurable business impact. This is an opportunity for a builder—someone who can optimize today’s programs while helping design the capabilities, processes, technology, and customer experiences required to support future B2B growth.

Role and Responsibilities

Key Responsibilities

• CRM, Lifecycle & Customer Engagement Strategy
• Digital Customer Journey & Conversion Experience
• Demand Generation & Pipeline Acceleration
• Marketing Automation, Technology & Data
• Analytics, Optimization & Innovation
• Cross-Functional Leadership
• Agency, Vendor & Contract Management

Skills and Qualifications

Qualifications

• 8+ years of experience across B2B marketing, CRM, lifecycle marketing, marketing automation, demand generation, digital marketing, or related disciplines.
• Demonstrated experience developing customer journeys and marketing programs that contribute to lead generation, pipeline, and revenue growth.
• Strong understanding of complex B2B buying journeys, demand generation, lead management, sales funnels, and digital conversion.
• Experience with enterprise CRM and marketing automation platforms and familiarity with the broader marketing technology ecosystem.
• Understanding of digital experience fundamentals including landing pages, conversion optimization, web journeys, forms, content strategy, digital media, and UX principles.
• Strong understanding of segmentation, lead scoring, nurture strategy, personalization, campaign orchestration, and funnel measurement.
• Experience partnering closely with B2B sales organizations and translating marketing engagement and behavioral signals into actionable sales opportunities.
• Demonstrated ability to use analytics and customer insights to identify opportunities and improve marketing performance.
• Experience managing agencies, technology vendors, contracts, scopes of work, and budgets.
• Team player and ability to collaborate with cross-functional stakeholders for best outcomes.
• Demonstrated ability to independently manage complex programs involving multiple stakeholders, dependencies, and priorities.
• Strong executive communication, stakeholder management, problem-solving, and cross-functional leadership skills.
• Proficient in Excel, PowerPoint and Tableau.
• High ability to develop an analysis, interpretation, and presentation.
• Able to learn new systems quickly and maximize potential of available tools.

Preferred

• Experience supporting enterprise, technology, SaaS, telecommunications, or other complex B2B sales environments.
• Experience with account-based marketing, intent data, advanced personalization, or multi-channel journey orchestration.
• Familiarity with emerging AI applications across marketing automation, personalization, content, analytics, and customer experience.
• Experience helping mature or transform an organization’s marketing technology, CRM, or digital demand-generation capabilities.