Zero-to-One Product Design for AI-Native Ventures

Gitwit is hiring a Principal Product Designer to lead the product experience for new AI companies, and to set the standard of design quality the whole studio builds to. You will decide what the product should be and design it to a level of finish that holds up in front of real users. This is a seat for a designer with strong product judgment.

What We're Hoping You Bring

This is a senior seat, and the designers who thrive in it tend to share a few things: 5+ years in product design, hands-on and deep in the craft. Experience taking products from zero to one. A portfolio of work you can share that showcases your experience. Most of all, we're looking for someone whose craft and judgment make the people around them better.

Why This Role Exists

Gitwit is an AI-first venture studio built to find problems worth solving, validate them rigorously, and build the companies that earn the right to exist. We are on pace to launch 15+ ventures in the next four years. For a designer, that means repeated chances to work on the most interesting part of company building: the first version. You are not maintaining one mature product for years. You are helping create new companies from the beginning, shaping the ambiguity, getting close to users, making the product calls, building the prototypes, launching, reading early signal, and handing off to a founding team.

What This Seat Actually Looks Like

You come in as a design lead from day one. We launch around five companies a year, and one or two of them will be yours to lead across the year. You own the product experience from early concept through prototype, first launch, user learning, and iteration. You help set the quality standard here. The ventures you lead carry your fingerprints on how they look, how they behave, and how finished they feel the day they meet their first users.

What You’ll Do

• Set and hold the visual and interaction quality standard for the studio's products.
• Lead zero-to-one product design for new AI products, from blank canvas through first launch and iteration.
• Resolve the hard parts: the states, edge cases, and interaction details that make a product feel finished.
• Design AI workflows where the product may not behave the same way twice, changing outputs, wrong or uncertain answers, human review, approval moments, fallback paths, and clear next steps.
• Generate multiple design directions, weigh tradeoffs, make the call, and explain the reasoning clearly.
• Prototype quickly to help the team learn what is real before overbuilding.
• Translate user observation, research, and usage signals into product hypotheses, experiments, and design decisions.
• Work tightly with product strategists, researchers, engineers, designers, and venture leaders to turn a promising idea into something real enough to test.

What Success Looks Like

In your first few months, you will have:

• Stepped into an active venture, understood the product direction quickly, and identified the first design moves that would reduce risk, test key assumptions, and help the team move faster.
• Brought a venture's product from rough to genuinely polished, with screens you'd be proud to put in your own portfolio.
• Taken ownership of a new venture concept from the beginning, shaping the workflow, product direction, prototype, and first testable version.
• Created the early design system, flows, states, and specs engineers need to build quickly and consistently without guessing.

How AI Fits In

You don't need to be a machine learning expert, but you should be genuinely curious about how AI is reshaping product design. A lot of this work is not about adding AI to old software patterns. It is about rethinking the workflow itself: what the user gives the system, what the system does on its own, when the human needs control, where trust breaks, and what the product should do when the AI is wrong.

The Kind of Designer We’re Looking For

We are looking for someone who came up as a strong designer and grew into product judgment. If you see yourself in most of these, we should talk.

• Craft and finish. Your shipped work shows real command of typography, layout, hierarchy, color, and interaction, taken all the way to resolved rather than roughly right.
• Zero-to-one ownership. You have taken ambiguous product ideas from early concept to launch for real businesses, and you can explain the tradeoffs that shaped the product.
• Product judgment under uncertainty. You can generate multiple directions, pick one, explain why, and define what would prove it wrong.

What This Is Not

This is not a clean-lane design job. If you want polished requirements, a tidy backlog, long cycles, layers of review, and a roadmap handed down from somewhere else, this will feel uncomfortable. We move quickly, with incomplete information, high trust, and a lot of direct collaboration.

What We Offer

This role comes with the things strong designers should expect: competitive salary, strong benefits, and meaningful equity in every venture the studio builds, but the real offer is bigger than a comp package alone.

Location and Work Style

This is a full-time, in-person role built around real collaboration (with room for real life). This role is based in Tulsa or Bentonville.

How to Apply

Send us a link to your portfolio or website, along with your resume. Then answer one question: Pick one project from your portfolio and tell us about a decision you'd make differently if you did it over, and why. Keep it short and honest. We care more about how you think than how polished the answer sounds.