Marketing manager

Position Overview:

The Marketing Manager is responsible for developing and executing strategies that drive brand awareness, strengthen market positioning, and support business growth. This role oversees a wide range of marketing initiatives, including events and trade shows, digital and traditional media campaigns, content creation, SEO, and go-to-market strategies. The ideal candidate combines creative vision with analytical thinking to craft compelling messages and deliver integrated campaigns that showcase our unique value proposition to diverse audiences.

Key Responsibility:

Brand Awareness & Positioning

• Develop and execute strategies to strengthen TDK SensEI's brand visibility and market positioning.
• Ensure consistent messaging across all marketing channels and materials.
• Events and Trade Shows: Assist with our participation in industry events, conferences, and trade shows (including partial travel) to maximize brand exposure and lead generation.

Media Strategy:

• Implement paid and organic media campaigns across various channels to drive engagement and conversions.
• Manage print advertising and other offline marketing initiatives as needed.

Digital Marketing

• Oversee podcasts, webinars, email drip campaigns, and social media activities to drive engagement and conversions.
• Manage marketing automation tools and nurture campaigns to support lead generation.

Content Creation

• Develop compelling content for blogs, case studies, press releases, and marketing collateral.
• Develop and execute other offline marketing initiatives as needed.
• Ensure content aligns with brand voice and resonates with target audiences.

Analytics & Reporting

• Track and analyze marketing performance metrics across campaigns and channels.
• Provide actionable insights and recommendations to improve ROI and effectiveness.

Collaboration

• Work closely with sales, product management, and AI engineering teams to align marketing strategies with business objectives.
• Support go-to-market initiatives for new product launches.

Compliance & Brand Standards

• Ensure all marketing activities adhere to brand guidelines and regulatory requirements.

Qualifications:

Education/Experience:

• Bachelor’s degree in related field
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 3+ years experience in product marketing, brand awareness, events, content creation (digital, traditional, sales enablement), and demand generation (inbound and outbound).
• Experience in building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market (GTM) for consumer software and/or hardware product and service launches.
• Experience with marketing management and design software.

Knowledge/Skills/Abilities

• Understanding of how to use data and metrics to drive improvements.
• An effective communicator with elite presentation skills
• Exceptional written and verbal communication skills. Proficiency in digital marketing tools and platforms (HubSpot, Google Ads and Analytics, Meta, Adobe Creative Suite, CRM software, SEO tools, etc.).
• Strong analytical and problem-solving abilities. Ability to manage multiple projects simultaneously and work effectively under pressure.

Certification or Licenses/preferred skills

• Experience with and understanding of AI and ML
• AI, ML, and/or SaaS enterprise sales experience within TDK SensEI’s target industries: Manufacturing, Heavy Industry, Energy and Utilities