Global Trade Marketing Manager

Location: New York

Business Area: News and Media

Ref #: 10053697

Description & Requirements

Bloomberg Media reaches the world's most influential audiences across digital, television, audio, print, live experiences and emerging platforms. As Bloomberg Media continues to expand its global footprint, Trade Marketing plays a critical role in strengthening Bloomberg Media's position within the global advertising and marketing community and driving engagement with the marketers and agencies we serve. Through integrated B2B marketing campaigns, social media, email marketing, thought leadership, industry partnerships, events and executive engagement, the team brings Bloomberg Media's value proposition to life for the advertising community. Our work showcases the power of Bloomberg Media's influential audiences, trusted insights, proprietary data, editorial leadership and global reach while supporting commercial growth across markets.

We are seeking a Global Trade Marketing Manager to join Bloomberg Media's Trade Marketing team. Reporting to the Global Head of Trade Marketing & Events, this role will support the Global Head and work closely with the three regional Heads of Trade Marketing to bring global and regional priorities to life through high-impact B2B marketing programs and experiences.

The role has two primary areas of responsibility: owning Bloomberg Media's trade marketing social media and email channels and integrated B2B campaigns, and supporting the planning and execution of trade marketing events, executive experiences, industry partnerships and activations. Success in this role requires a strong B2B marketing mindset, digital marketing expertise, excellent writing and communications judgment, exceptional organization and the ability to manage multiple high-profile initiatives across a global organization.

Key Responsibilities:

• Social, Email & Integrated Trade Marketing: Own Bloomberg Media's trade marketing social media and email marketing programs, including strategy, content planning, publishing/deployment, audience segmentation, testing, performance and optimization. Develop and maintain an integrated trade marketing content calendar aligned with global and regional priorities, campaigns, research, partnerships, events and key industry moments. Develop and execute compelling B2B content and integrated campaigns across social, email, thought leadership, partnerships and events that bring Bloomberg Media's audiences, insights, proprietary data, editorial leadership and advertising capabilities to life for marketers and agencies. Establish KPIs and use performance insights to continually improve content, audience engagement and channel effectiveness.
• Events, Experiences & Industry Engagement: Support planning and execution of Bloomberg Media's trade marketing events, executive experiences and industry activations in partnership with the Global Head and regional Heads of Trade Marketing. Oversee select events end to end, including strategy, audience development, budgets, production, vendors, registration, communications, guest experience and on-site execution. Support Bloomberg Media's presence at key industry moments through sponsorships, partnerships, hosted experiences, hospitality, executive engagement and client programming. Partner with Sales and Integrated Marketing on audience strategy, client engagement and event marketing, ensuring live experiences support broader commercial and relationship-building priorities. Manage event partners, budgets, timelines and post-event measurement, using insights and feedback to continually improve the portfolio and guest experience.
• Measurement, Innovation & Operations: Develop performance frameworks across marketing channels, campaigns and live experiences, using data, audience insights and stakeholder feedback to optimize programs. Identify and adopt new platforms, technologies and AI-enabled tools that improve audience targeting, personalization, content development, workflows, event experiences and analytics. Manage multiple concurrent initiatives, budgets, timelines, agencies, vendors and resources while maintaining a consistently high standard of execution.

Qualifications:

We are seeking an integrated B2B marketer with meaningful experience across both digital marketing and live events who understands how different channels and experiences work together to build sustained engagement with professional audiences. You are equally comfortable developing a social or email strategy, interpreting campaign performance, building an integrated marketing plan and managing a high-profile executive experience from concept through execution. You understand that successful trade marketing requires both an always-on presence in the market and distinctive moments that deepen relationships with clients and the broader advertising community. You combine strategic thinking with hands-on execution and are comfortable operating across a global, highly matrixed organization with multiple senior stakeholders and competing priorities.

6–8+ years of experience in B2B marketing, trade marketing, integrated marketing, events, experiential marketing, digital marketing or marketing communications, preferably within a media organization, publisher, agency, technology company, financial services organization or related industry. Demonstrated experience developing and executing integrated B2B marketing programs across digital channels and live experiences. Strong hands-on experience across organic social media and email marketing, including strategy, editorial and campaign planning, content development, publishing/deployment, segmentation, testing, optimization and performance measurement. Proven experience planning and executing high-profile events, executive experiences, industry activations or client programs, including budgets, vendors, production, timelines and guest experience. Excellent writing, editing and messaging skills, with the ability to translate sophisticated ideas, data and business propositions into compelling marketing communications. Strong analytical, project management and organizational skills, with experience using performance data to inform decisions while managing multiple global and regional priorities. Demonstrated ability to exercise sound judgment, build trusted relationships and collaborate effectively with senior executives, clients, internal stakeholders and external partners across a global, matrixed organization. Experience managing budgets, contracts, event registration platforms, marketing technology, social publishing tools, email platforms and analytics tools. Proficiency with Microsoft Office, Google Workspace and AI-enabled marketing and productivity tools, with the ability to quickly learn and adopt new technologies. A proactive and solutions-oriented approach, with the confidence to identify opportunities, recommend new approaches and continuously improve programs, channels and experiences.

Salary Range

$100,000 - $135,000 USD Annual + Benefits + Bonus

The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.

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