Event marketing manager

fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.

As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.

About this role:

fal is looking for an Event Marketing Manager to help bring our community, developer, and broader marketing programs to life.

This is a hands-on role for someone who loves producing great experiences and can move comfortably between in-person and virtual formats. You'll be working on developer and community events, meetups, webinars, third-party events, partner programs, ABM activations, and other marketing moments as our event portfolio grows.

We’re looking for someone who is equally comfortable building a run of show, configuring a webinar platform, coordinating speakers, working with vendors, and being onsite making sure every detail comes together.

This role is based in San Francisco.

What you’ll do

• Own end-to-end execution for community and developer programs, including meetups, workshops, hackathons, dinners, and other gatherings
• Produce webinars/livestreams and virtual events from setup through live execution, including platform configuration, registration, speaker prep, rehearsals, technical production, and post-event follow-up
• Partner closely with Community Marketing to translate programming ideas into well-run, memorable experiences for developers and creators
• Support select third-party conferences, partner activations, customer programs, ABM events, and other initiatives as needed
• Build event timelines, project plans, run-of-shows, staffing plans, and Know Before You Go documentation
• Coordinate venues, vendors, production partners, catering, swag, shipping, registration, and onsite logistics
• Manage speakers and internal stakeholders, keeping teams aligned on deadlines, roles, and event objectives
• Help manage event budgets and contracts and keep programs on scope and on schedule
• Partner with Marketing, Community, Sales, Partnerships, Brand, and other cross-functional teams
• Track attendance, engagement, feedback, and other program results, and use learnings to continuously improve future events
• Help build repeatable processes and playbooks as fal’s event portfolio scales

Qualifications/Nice-to-haves

• 5+ years of experience in event marketing, event production, developer marketing, community marketing, field marketing, or a related role
• Experience owning events end-to-end, from initial planning through onsite or live execution
• Hands-on experience producing webinars or virtual events and confidence managing the technical details behind them
• Strong project management skills with the ability to manage multiple programs, stakeholders, and deadlines at once
• Excellent attention to detail and a high bar for the attendee experience
• Strong written and verbal communication skills
• A collaborative, low-ego working style and comfort partnering across technical and non-technical teams
• The ability to operate independently, solve problems quickly, and stay calm when plans change
• Comfort working in a fast-moving environment where not every process or playbook already exists
• Ability to travel as needed for events
• Experience working with developer, creator, startup, or technical communities
• Experience at an AI, developer tools, infrastructure, or high-growth technology company
• Experience with event registration, webinar, CRM, or marketing automation platforms
• Familiarity with hackathons, developer workshops, or hands-on technical programming

What we offer at fal

• Interesting and challenging work
• A lot of learning and growth opportunities
• We offer visa sponsorship and will help you relocate to San Francisco.
• Health, dental, and vision insurance (US)
• Regular team events and offsites

Compensation

$180,000 - $220,000 + equity + comprehensive benefits package

U.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION:

fal provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other classification protected by applicable law.